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Year In Review: Sensorium In 2021
2021 was a challenging year. With a global pandemic still out there, we had to work from home, shift priorities, take it slow and Zoom our way through the year. And as the world moved closer than ever to becoming fully digitized, we seized on the opportunities, too. This was the year when we collectively started talking about the real uses of technologies like AR and VR. Then there was also the explosion of NFTs, crypto and Web3. And who could forget Facebook’s very memeable META rebranding? Clearly, lots to unpack. And for Sensorium it was full steam ahead, all the way - We designed the metaverse, partnered with the world’s biggest stars, unveiled a new series of AI-powered virtual beings, launched our App, unleashed a blockchain, went to new places, won awards and made history. Last year, we committed to building the world's most advanced metaverse. In 2021, we made small steps but big advancements. Next year, we are up to the challenge of bringing forward even greater opportunities in the metaverse. But for now, here’s a look back at all that Sensorium accomplished in the last 12 months.
Sensorium Galaxy Makes a Major Step Towards Public Launch, Reveals New Content and Plans for Expanding Closed Beta
Earlier this year, Sensorium launched a closed beta for its metaverse which allowed testers to explore for the first time two virtual worlds — PRISM, dedicated to extraordinary music events, and MOTION, an underwater-themed world focusing on mindfulness and relaxation. As the end of year approaches, Sensorium is unveiling a major series of updates, bringing the metaverse closer to a public launch, including significant content enhancements and the introduction of a multiplayer mode.
Understanding Generative Music - The Tech Behind Virtual DJs
For millennia, music has been a means of expression for humanity. And making it has been an innately human pursuit, a product of creativity and collaboration made to be listened to and appreciated by all of us. This has taken us through different music eras, from analog to electronic and now digital, each unleashing new genres and ways of consuming content. There's certainly no shortage of creativity. The world's largest streaming music platforms feature millions of songs. Spotify alone sees over 60.000 tracks being uploaded everyday, which equals to roughly 22 million tracks per year. Youtube music claims to have two billion monthly users and Apple Music counts over 60 million paid subscribers. To help sense of it all, platforms rely on advanced music curation tools to help sort through the endless options. If you've ever tried putting together the right playlist for jogging or studying, for example, chances are that artificial intelligence lent a helping hand in the process. AI-driven algorithms and big data have become critical in automating music selection, delivering recommendations and helping you find your next favorite track. But is having a panoply of readily available options resulting in better listening experiences and fueling creativity? Most of us end up listening to the same tracks or genres over and over again, anyways.This has made some argue that the model is broken. But perhaps it's just incomplete. We've been listening to music all along. But what if music listened to us? Enter generative AI music services, a step up in the technology ladder - and beginning of a post-digital era in music-making. Generative music blows open a new era of opportunities where melodies are unpredictable, adaptive, unique and impossible to ever be repeated. This means that listening to music will no longer be a linear experience. It will transcend concerts, albums, tracks and time-limited interactions. AI-powered music is allowing music to better adapt to the preference of users as much as it lets them step into the creative process to co-exist and co-produce.
Kàra Màr Becomes The First Social AI-Driven Artist To Release An Album
It’s the first public appearance of Kàra Màr, who, as part of Sensorium Galaxy metaverse, will perform ever-changing generative music along with world-famous DJs like David Guetta, Carl Cox, and Armin van Buuren. Apart from performing, Kàra Màr will also focus on interacting with fans, pioneering the concept of Social AI-driven artists. When offstage, Kàra Màr, as well as other Sensorium’s AI-driven artists, will be permanently available to communicate with fans via text chats and video calls in Sensorium Galaxy mobile app. Sensorium virtual artists have been in development since last November. While Mubert’s proprietary technology empowered these creatures to generate a constant flow of ever-changing music, Sensorium has equipped them with virtual bodies, intelligence, and social skills. Driven by a unique combination of genetic AI and reinforcement learning, Sensorium’s virtual DJs are able to support unscripted thought-provoking conversations. They can talk for hours without losing track of context and possess both long-term and short-term memory. What’s more, the personalities of these virtual beings constantly evolve through interactions with users. This process unfolds naturally and unpredictably without any interference from developers. “Increasingly more creators embrace direct communications with their fans via live streams on Instagram and other channels. We take this a step further by allowing fans to dive deeper into the interactions with their favorite artists. AI-driven Social Artists are able to dedicate quality time to every single fan, listening, responding, and adapting to their individual preferences, thereby ushering in a new era in music,” says Sasha Tityanko, Deputy CEO at Sensorium. Each one of Sensorium’s Social Artists has its own signature performance style and a distinct personality based on a virtual biography. Kàra Màr, for instance, is a non-binary AI-researcher and techno DJ from Berlin, bringing their fascination for AI to all musical productions. The name of their first album “Anthropic principle” reflects the main concept behind it, alluding to the idea that the universe needs an observer to exist. In their music Kàra Màr reinterprets this principle from a VR perspective, raising the question “what if an AI is an observer of the metaverse?”. In a suite of 8 pieces, Kàra Màr weaves a canvas out of abstract questions. The restless artificial mind keeps on asking — what do you, people, feel listening to my music? You created me, but now I am able to initiate research about you. It is an experiment on humanity by AI. Paul Zgordan, Music Director at Mubert: “Mubert was responsible for creating a unique musical experience. We fulfilled one of our main tasks: nurturing a connection between the crowd and the DJ, so the artist’s performance corresponds to the audience’s mood on the dancefloor. Now we are excited to experiment and improve our product further using DJs-users interactions in the metaverse as an inspiration”. Fans will soon be able to experience Kàra Màr’s performances live in PRISM – one of Sensorium Galaxy’s virtual worlds dedicated to extraordinary music events. Sensorium Galaxy is scheduled to go live in several months, while the Sensorium app is already available for download.
Award-winning DJ Nina Kraviz Announces Series of VR-Shows in Sensorium Galaxy
Nina Kraviz, the world-renowned electronic music artist, has announced she is set to debut with exclusive VR-sets in the Sensorium Galaxy metaverse. Nina Kraviz is one of the most successful DJs of all time. "DJ of the Year 2017" by Mixmag, proclaimed producer, singer and the founder of two record labels – trip and Galaxiid – in 2018 alone she participated in 35 of the world's largest festivals in addition to performing at the best underground clubs. Nina's distinct music style regularly gets venues packed, reflecting the unique combination of the artist's strong personality with sensuality and her constant pursuit to evoke the deepest feelings. In search of inspirational sounds, she has performed at the world's most unusual locations including the Eiffel Tower and Great Wall of China. Earlier this year she released "Skyscrapers," the first single from her highly anticipated upcoming album. The second single "This Time," will see the light of day on 26 November. Her next stop is PRISM – a virtual world within Sensorium Galaxy dedicated to high-end music events. > Nina Kraviz: "I always thought of music as a dynamic essence, with the same track being perceived differently at various points of time. In PRISM my sets will be in full harmony with virtual venues, which constantly evolve in response to the sound frequencies and beats. I'm very excited to see what I can create in this immersive space and I hope the techno fans will find this creative endeavour as fascinating as I do." Nina becomes the 10th artist to reveal participation in Sensorium Galaxy, joining such icons of electronic music as Steve Aoki, Armin van Buuren, David Guetta, and Charlotte de Witte among others. Sensorium Galaxy is designed to be a social platform at its core. While attending the shows, the users will be able to meet and interact with other concert-goers from around the world, befriend smart AI-driven virtual beings and get as close to performing artists as one can imagine. > Sasha Tityanko, Deputy CEO at Sensorium: "Whether performing in authentic underground clubs or massive music festivals across the world, Nina creates the intimate connection between herself and the audience, appealing to the deepest feelings. In Sensorium Galaxy she will be able to further nurture this connection and put her extraordinary talent into the virtual shows that evoke positive energy. We are very happy to welcome Nina on board and can't wait for her first virtual sets." Sensorium Galaxy is now in beta and is set to launch later in 2021. Users from all around the world will be able to tune to Nina Kraviz's shows by wearing VR headset, using PCs, or simply by streaming with their phones or Macs.
Sensorium and Electronic Music Legend Jean-Michel Jarre Partner Up To Co-create A Virtual World And Exclusive Shows
Sensorium, the company behind the Sensorium Galaxy digital metaverse, has partnered with Guinness record holder, composer, and producer Jean-Michel Jarre. The 'godfather of electronic music' – known as a tech-tamer constantly pushing the boundaries of music and visual effects – is now embracing a new challenge of creating an immersive sound environment as well as delivering exclusive VR shows. As a co-creator of Motion, Jarre will be sound engineering this virtual world dedicated to mindfulness, helping build an immersive sonic environment that conveys a sense of presence through highly engaging visuals and sound. Taking the shape of a mysterious underwater land, Motion lets users reinvigorate their mind and spirit with meditation practices and relaxing dance performances. By permeating this environment with immersive sounds, carefully composed through the use of binaural beats and natural sounds, Jean-Michel Jarre will help deliver sonic messages for the mind and soul. Sasha Tityanko, Deputy CEO at Sensorium: "Musicians performing in VR spaces are no longer a novelty. We see it as the first step in exploring the true potential of entertainment in VR. Eventually, artists will become the co-creators of the VR world, and this partnership is the first example of such a collaboration. Jean-Michel is an inspiring and leading figure in music, and the perfect match for Sensorium Galaxy. Whether it's a virtual concert in Notre Dame or a new track generated by his AI-driven app, Jarre never fails to surprise with his visionary creativity. This time won't be an exception". Apart from co-creation of the Motion world, Jean-Michel Jarre will also host exclusive VR shows within Sensorium Galaxy, performing his latest work as well as iconic tracks. Jean-Michel Jarre: "VR is a new form of art, still on the verge of a full-scale bloom & boom. To unveil the true potential of technology and create worlds that people can fall in love with, artists need to work hand-in-hand with the best tech companies. Sensorium shares this vision, and our partnership offers an exciting opportunity to explore the interactions of humans and art in virtual reality. It's also a way for me to share created-by-me worlds and performances not only with contemporary fans around the world, but also with the future generations". Jean-Michel Jarre's track record in innovation has cemented his name as one of the music industry's biggest players. Throughout his career, this iconic performer has sold more than 85 million albums, while his Moscow performance in 1997 attracted a record-breaking live audience of 3.5 million people. His appearance in VR has witnessed the same level of success. The artist's last New Year's performance inside the virtual Notre-Dame Cathedral gathered 75 million online and TV viewers. With Sensorium Galaxy, Jean-Michel Jarre is set to impress once more. Sensorium Galaxy is a digital metaverse featuring immersive high-end events and experiences. In this alternate reality, users can reinvent themselves, explore vast virtual worlds filled with activities, ranging from games to mediation practices, socialize with others and interact with their favorite artists. It's been developed by veterans of the gaming and VR industries in partnership with entertainment powerhouses such as Jay-Z's Roc Nation and Yann Pissenem's The Night League. Chart-topping artists, like David Guetta, Armin van Buuren, Eric Prydz, and others have already confirmed exclusive shows. To ensure that Sensorium Galaxy is a truly open experience, the platform will be accessible through the most widely available interfaces. Users can tune in using VR headsets to get a sense of true immersion, use a PC to access augmented reality experiences or download the mobile application to watch streams, build unique NPCs and communicate with them.
Award-winning DJ and Producer Steve Aoki Joins Sensorium Galaxy Metaverse
Grammy-nominated electronic music DJ and Producer Steve Aoki is joining Sensorium Galaxy — a digital metaverse featuring immersive high-end events and experiences. Aoki is set to create a series of exclusive shows in PRISM – a futuristic world within Sensorium Galaxy, where the environment transforms under the influence of sound frequencies. The artist will be performing in the form of a photorealistic avatar, produced using state-of-the-art motion capture and 3D scanning technologies. Counting over 4 billion music streams to his name, Steve Aoki is a true visionary and one of the most in-demand entertainers in the world. Regularly ranked within the world’s top-10 DJs and loved by the audience for high-impact, experiential live performances, he holds the Guinness World Record as most-traveled musician for playing 168 shows in 41 countries within one year. A true renaissance man, Steve Aoki is also a fashion designer, author and entrepreneur known for his fascination with technology and sci-fi. In 2012, he founded THE AOKI FOUNDATION, which primarily supports organizations in the field of brain science research with a specific focus on regenerative medicine and brain preservation. Bringing these themes into his shows and music, Aoki dedicated a series of albums – Neon Future – to human relationships with machines, with the latest album Neon Future IV exploring the topics of biotechnology and digital immortality. Steve Aoki: “Metaverse makes an ideal playground to explore human interaction with technology. In Sensorium Galaxy, the social mechanics of meeting and befriending other concert-goers closely intervene with an AI-enabled ever-changing environment. This unlocks a totally new level of entertainment for both the artist and the audience. I’m thrilled to share with fans this immersive experience on the intersection of music and sci-fi”. Aside from creating virtual shows for PRISM, Steve Aoki is also being featured in Sensorium Galaxy’s international reveal campaign ‘The Chosen Ones’. His episode, premiering today, was shot in Los Angeles earlier this year by Academy award-winning studio The Mill and acclaimed creative agency High Scream. It features Aoki encountering the massive portal that transfers the chosen artists from Earth straight to Sensorium Galaxy’s PRISM world.
Sensorium Showcases Latest Metaverse & Blockchain Innovations At GITEX 2021
The Sensorium team continues to make its way into the global tech scene, now at GITEX Technology Week — the most well-known IT exhibition in the Persian Gulf region. Our company took part in this 41st edition of the event (October 17–21) with a booth in Hall 4 at the Dubai World Trade Center, a sector dedicated to organizations in the Artificial Intelligence field. Sensorium shared the conference floor with some of the world’s most powerful brands like Microsoft, Amazon Web Services, Huawei, and others. At this week-long event, Sensorium showcased two of its major developments: the Sensorium Galaxy metaverse and the recently launched entertainment-focused blockchain Wakatta. This conference was an opportunity to establish connections with industry and government leaders, potentially opening new exciting paths for collaborations. First launched in 1981, GITEX has become the biggest and most prestigious tech conference in the Middle East, bringing together the key players in the fields of AI, 5G, Cloud, BigData, Cybersecurity, Blockchain, Quantum Computing, and many more.
Sensorium Joins Blockchain Game Alliance
Sensorium is officially joining the Blockchain Game Alliance, one of the world's largest associations committed to promoting blockchain and non-fungible tokens (NFTs) within the gaming industry. With this, Sensorium will be able to engage with BGA's vast network of members and take part in the alliance's numerous initiatives aimed at spreading awareness about blockchain technologies and encouraging widespread adoption. "It's exciting to be a part of the BGA and join forces with this community to advance blockchain-based projects and highlight the potential brought on by the technology. As Sensorium also continues exploring not only blockchain but the vast opportunities of NFTs, including upgradable options, becoming a part of this alliance is the right step forward for us and we hope to bring a great contribution to it, too", said Alex Blagirev, Deputy CEO of Sensorium. The membership comes on the back of the recent launch of Wakatta, an NFT-focused blockchain developed by Sensorium DLT. Wakatta has become one of the first platforms to offer a new range of innovative NFTs that are upgradable, time-limited, and non-hashed. Each of these token classes was designed to drive digital impact across both digital and real-life environments, in particular in the entertainment industry. "Looking at just how diverse and inclusive BGA's membership is, it's clear that we can benefit greatly from sharing knowledge, collaborating and developing new models for NFTs in particular. This is the type of open forum that will shape the next generation of blockchain", added Blagirev. BGA membership has more than doubled this year alone, and members include developers, NFT marketplaces, gaming partners, including leading blockchain experts currently on the alliance's board like BITKRAFT's Piers Kicks, The Sandbox co-founder Sebastien Borget and Ubisoft's Nicolas Pouard.
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