What’s better than one metaverse? That’s right - two metaverses. Today, we’re excited to announce that we are bringing the Sensorium Galaxy magic to the Decentraland metaverse for an entire month as part of [MetaMine Season 2 — Fashion Mine](https://play.decentraland.org/?position=146%2C60).

Leveraging Sensorium’s Web3 principles of decentralization and interoperability, we’re expanding our community beyond our metaverse with a series of exciting interactive activities and giveaways.
Our team has prepared two exclusive Decentraland-themed NFT wearables for the community. 

To get yours, all you have to do is join MetaMine and collect coins to unlock your prizes.

Claim your winnings:

- **Sensorium T-Shirt:** 15k coins + Diamonds + 100 Grey Rocks + 50 Red Rocks + 25 Blue Rocks. 

Utility: 1% GamiMall Coin Bonus + Access to the SENSO x DECENTRALAND airdrop + Automatically get into the whitelist for our upcoming NFT avatar collection.

- **Sensorium Arch Cloth:** 350k coins + 8k Diamonds, 4k Red Rocks + 1k Blue Rocks + 600 Petrol + 300 Nitro + 3k Ads Coin. 

Utility: 1% GamiMall Coin bonus + Get a free Sensorium Galaxy avatar when the full NFT avatar collection is released.

But that’s not all. You might want to keep an eye out for our raffle prizes by entering time-limited contests (we’ll be dropping hints on our socials, make sure to keep an eye out for those).

To learn more about this event, check this [page](https://events.decentraland.org/event/?id=3899e234-6ddc-4fe6-9591-7f5596cd7d87). 

[Join MetaMine now](https://play.decentraland.org/?position=146%2C60)!


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Sensorium Galaxy is going to Decentraland. Jump onboard and join us together with MetaMine to unlock exclusive NFTs and other crypto perks.

Sensorium x Decentraland: Two Metaverses Collide

Read all

Blockchain

Gaming

Metaverse

NFTs

Web3

XR Tech

Sensorium Arc

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We’re launching a new Meme Battle. Join our Season 7 of the competition and get a chance to win SENSO tokens.

Meme Battle of Sensorians - Season 7

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This Chinese New Year comes with exciting rewards. Meet the Year of the Dragon with an 80% APR staking program on KuCoin. Join now!

Join SENSO’s “Year of The Dragon” Staking on KuCoin And Get Up to 80% APR

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As we usher in the Chinese New Year 2024, the Year of the Dragon, we are thrilled to announce an exciting SENSO trading contest! Join the competition on Gate.io and win a share of a 10,000 USDT worth of SENSO tokens.

Chinese NY Trading Contest: Trade SENSO on Gate.io & Share A Prize of 10,000 USDT

Rachel Breia

As we usher in a new era in technological innovation, it's becoming apparent that brands and consumers will interact very differently in the Web 3.0 world - and the metaverse that is emerging from it. By blending physical with digital, we will see the rise of hybrid experiences where immersion, personalization and connectivity will become some of the key selling points.

And with new patterns of behavior and consumption slowly taking shape, brands will have to re-invent themselves to align with audiences in the metaverse. What is important to take note of is that the marketing of today will not translate well in a virtual world; from advertising to purchasing channels and the very nature of the interests of consumers, marketers and advertisers will face a new set of challenges.

The metaverse is being billed a trillion dollar market opportunity. Some brands with deep pockets like Gucci, Louis Vuitton and Ralph Lauren, are already carving out their influence in the metaverse - and making big money with their first forays into virtual worlds. Even for those who aren’t willing to commit just yet, brand experimentation has become a top trend to follow.

And while we’re just at the tip of this technological advancement, there are already real-world areas that can benefit from having a presence in a virtual world. Perhaps without much surprise, advertising and marketing are likely to become an even bigger industry in the metaverse given the new (and extremely profitable) avenues that are being opened up.

In this post, we will be discussing advertising in the metaverse, from the advertising channels of the future to the pros and cons of embracing this technological development.


## What Is The Metaverse

The metaverse is a virtual space that blends real world and virtual realities into one, in real time, using emerging technology like virtual and augmented reality to create highly immersive 3D environments. Some are calling it the successor to the current internet, as the next big step in interactive digital experiences.

With a vast number of possibilities at play, the metaverse is quickly becoming an influential platform for socialization, creative pursuits, business, gaming, entertainment, and more.

Currently, the closest experience we have to the metaverse are gaming platforms like Roblox , Axie Infinity and Fortnite, as well as open-source virtual worlds, including Decentraland, and the Sandbox. These platforms offer shared 3D worlds where users can engage in a number of experiences beyond gaming.

In [Sensorium Galaxy](https://sensoriumxr.com/galaxy), for example, users will be able to attend music concerts and meet their favorite artists, as well as move within the many worlds within this metaverse, connecting with new people, exploring new forms of self-expression and exploration, creating dances and striking relationships with virtual AI-driven beings. Users will also be offered deep levels of customization of both their avatars and their experience with Sensorium Galaxy.

With virtual worlds becoming the new marketing and advertising frontier, there are a key metaverse concepts that advertisers will want to leverage:


Key characteristics of the metaverse.jpg

**Hyper social:** opportunities to meet and connect with new people will become much bigger due to the shared nature of virtual worlds.

**Scalability:** Hundreds of millions of people (and their avatars) will be able to coexist, at the same time, in the metaverse.

**Accessibility:** All users, regardless of their age, background, religion or location, will be able to join the metaverse.

**New forms of content:** Immersive and interactive content generated by users and that can’t take shape in the real world, can finally emerge in the metaverse.

**Bridge between physical and digital:** Blurring the lines between both worlds allows people to interact with experiences, products and services in more compelling ways.


## Key Metaverse Terms Advertisers Should Know

As we explained in our last article ‘[Metaverse Meaning: Definition, Origin and Opportunities](https://sensoriumxr.com/articles/metaverse-meaning)’, the term metaverse is a combination of the Greek prefix “meta” (meaning beyond) and “verse” from the word universe. The concept was first coined by Neal Stephenson in his 1992 novel ’Snow Crash’. 

However, only in the last year has the metaverse really exploded, entering the mainstream on the back of big tech news like Facebook’s rebrand as Meta at the end of 2021.

Since then, the metaverse has gone from being a tech buzzword to becoming a major area of investment for companies across all industries.


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Brands will no longer be limited to physical spaces — or physical products — as the value of digital goods (in the form of non-fungible tokens), keeps growing. The idea is that instead of going to a physical store and picking up your favorite products, you could simply purchase them in the metaverse and get them delivered at home. Sounds like Deliveroo, we know, but in the metaverse there’s much more than you can do at the same time you’re shopping, like attending a metaverse concert or gathering with your friends.

Experiences will be increasingly integrated into one space, creating more opportunities for users. Or that’s at least the plan of companies like [McDonald’s](https://www.businessinsider.com/mcdonalds-metaverse-virtual-online-restaurant-trademark-delivers-food-web3-nft-2022-2), which will be adding a whole range of services to its standard home delivery options.

Before we get to the details, it’s worth taking a look at the key metaverse ideas that advertisers and ad ad agencies should be aware of:

**Virtual reality (VR)**

Virtual reality is an immersive and interactive experience in a simulated environment. You can enter a 360-degree environment with the help of an interface like a head-mounted device. This way, VR provides visual, sensory and auditory feedback, allowing users to immerse themselves fully in virtual worlds and environments, like the metaverse.

Virtual reality technology has been around for quite a while now, but it has only started maturing and becoming more accessible in recent years. More recent advancements have made the use of VR and its interfaces, like VR headsets, much more practical, widespread and accessible.

**Augmented reality (AR)**

Augmented reality is a technologically enhanced version of the real world, achieved by superimposing a computer-generated image in a real-world, physical space. Visual and sound stimuli are added to enhance immersion.

**Mixed reality (MR)**

Mixed reality is a broad technological category that refers to “mixed” experiences that result of an overlap of human and computer processing input. As described [here](https://delight-vr.com/xr-glossary/), Mixed reality technology overlays artificial content onto the real world and enables the artificial content to interact with the real world scenery. VR and AR lie on the mixed reality spectrum, which extends between physical and digital worlds.

**Extended Reality (XR)**

Extended reality encompasses virtual reality (VR), augmented reality (AR) and mixed reality (MR), and any form of immersive technology capable of extending reality by blending real-world elements and virtual world. XR includes human-machine interactions that have an effect on cognition and senses, like VR headsets, AR glasses and even implants.

**Avatar**

An avatar is a computer-generated representation of users in a virtual world or metaverse. In essence, it’s your virtual persona.

**Blockchain**

Blockchain technology provides a way to store information digitally that is nearly impossible to change or hack. Blockchain also powers cryptocurrencies, like Bitcoin and Ethereum, as well as being the technology behind non-fungible tokens (NFTs).

**Cryptocurrency**

Virtual currency, or cryptocurrency, is the main means of payment in the metaverse. This type of currency is kept in digital wallets and secured through highly complex cryptography. There is no central regulation or oversight over cryptocurrency as it goes through decentralized systems, which help issue and track cryptocurrency tokens.

**Non-Fungible tokens (NFTs)**

An NFT is a unique digital asset stored on a blockchain. It represents real-world items like music, art, collectibles, and much more. And NFT will give you true digital ownership of a one-of-a-kind asset.




## Ways To Advertise In The Metaverse

So, how can brands advertise in the metaverse and profit from the technology? As the metaverse is far from being a fully-formed platform, we can’t predict the full scope of opportunities, but there are a few trends emerging. Many are an extension of real-world, tried-and-tested strategies including:

### 1. In-metaverse Advertising






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Ok, granted. This might not be the most exciting development, but digital advertising isn’t really going anywhere. In some metaverse-like platforms, including Roblox, Fortnite and Decentraland, you are likely to come across some form of metaverse advertising, most commonly a virtual billboard. This is a model that has worked well for in-gaming advertising in platforms like Tiki-Taka Soccer and FIFA Mobile, and can translate well in the metaverse. Certainly taking note of the potential, brands like Coca-Cola, Samsung, Balenciaga and Adidas are doubling down on their presence in the metaverse, with splashy PR and advertising campaigns to match. But while a billboard or a banner might seem old-school IRL, they’re an untapped channel in the metaverse, still.

### 2. Virtual Influencers

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Influencer marketing is one of the most powerful tools to advertise and sell products these days. And while that might not change in the metaverse, brands are increasingly exploring partnerships with a new breed of social media stars - virtual influencers. There are many upsides to this strategy, from making more creative campaigns to being most cost efficient. Virtual models are also more easily manageable, which can be another great advantage for some advertisers. Influencers like [Lil Miquela](https://www.instagram.com/lilmiquela/?hl=en), [Shudu](https://www.instagram.com/shudu.gram/?hl=en) and [Imma ](https://www.instagram.com/imma.gram/?hl=en)frequently nabbing high-profile campaigns with the likes of Calvin Klein, Balmain, Valentino and Dior. That isn’t to say that human influencers won’t have a place in the metaverse. As mentioned by marketing consultancy group [R3](https://twitter.com/R3WW/status/1468947293650964485), users will still be able to follow digital influencers the same way they do now, while brands will continue partnering and collaborating with various influencers to “make a splash” in the metaverse.

### 3. Metaverse Events


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[Fortnite](https://www.epicgames.com/fortnite/en-US/home) and [Roblox](https://www.roblox.com/) have led the way in reaching large scale audiences with entertainment events like concerts by the likes of Travis Scott, Lil Nas and Ariana Grande, each pulling in millions of fans. Just like in real-life with massive events like, say, the Super Bowl, metaverse concerts, summits, sports events, etc, are incredible advertising opportunities. From rolling out full-on ads to more subtle product placements, consumers are going to interactive advertising across the metaverse.


### 4. Metaverse Commerce

Lotte Duty Free Metaverse Advertising Options

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One of the key trends emerging has been the rise of the direct-to-avatar (D2A) economy, where brands sell digital products targeted at enhancing user’s avatars. These digital goods can already count on a massive market potential, in line with in-game spending trends we’ve seen in recent years. In 2025, the market value of in-game purchases is [projected](https://www.statista.com/statistics/558952/in-game-consumer-spending-worldwide/) to surpass 74.4 billion U.S. dollars.

Much of the hype has to do with the use of non-fungible tokens to support virtual economies. In the metaverse, digital goods are exchanged as NFTs, which makes them entirely unique while ensuring their ownership is protected. These assets can range from content to collectibles, and so far they’ve proven to be a highly monetizable market.

Nike, for example, has become a permanent fixture in Roblox where it established [Nikeland](https://www.roblox.com/nikeland). This virtual showroom is filled with virtual racks of Nike NFT shoes, clothes, and accessories which users can easily purchase and wear in the metaverse. Coca Cola recently launched its own collection of NFT wearables in Decentraland, to which it has now also added a [metaverse drink](https://nypost.com/2022/04/05/coca-cola-launches-virtual-drink-inside-the-metaverse/). A raft of other brands, including Gucci, Tommy Hilfiger, Samsung, Wendy’s and McDonald’s are also offering NFTs across virtual worlds.


## Why Is The Metaverse Lucrative For Advertising

Although it’s predicted to balloon into a [multi-trillion dollar industry](https://finance.yahoo.com/news/citi-says-metaverse-economy-could-142208855.html#:~:text=The%20investment%20bank%2C%20in%20a,many%20as%205%20billion%20users.)), for now the metaverse remains an affordable destination for advertising. The prices of running a campaign or renting a metaverse billboard aren’t particularly high, making it a potentially lucrative opportunity to target new audiences entering the metaverse.

Not only is advertising in the metaverse a novel tool, but it will also have a far wider reach when compared to traditional marketing and advertising strategies.

Brands will, in particular, want to target millennials and Gen Z audiences, as those are already largely familiar with digital experiences and virtual worlds, particularly in gaming. There are currently nearly three million active gamers in the world. In the [U.S. alone](https://financesonline.com/number-of-gamers-worldwide/), 68% of American adults (163.3 million) are gamers, while 70% of American kids aged 18 and below (or 51.1 million) are gamers, too.



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In addition, with crypto and NFTs becoming increasingly mainstream, these segments are only poised for massive adoption and growth in virtual worlds. In fact, the metaverse is already becoming a leading destination for NFTs, with even famed auction house Sotheby’s launching a [virtual gallery in Decentraland](https://www.theartnewspaper.com/2021/06/07/crypto-crazed-sothebys-launches-first-virtual-gallery-in-digital-metaverse-decentraland).

Finally, with real-world limitations out of the way, advertising in the metaverse can reach new heights - without breaking the bank. Take for example Gucci’s uber successful Gucci Garden campaign, a virtual recreation of one of the fashion house’s most fantastical advertising campaign sets. Inside this virtual space hosted inside Roblox, users (avatars) could walk through a forest-like scenario, completely open to the sky, while also browsing through Gucci’s digital fashion collection.

As a result of this activation, the famed Italian fashion house managed to sell a virtual bag for more than its real-life counterpart.


## Key Benefits of Metaverse Advertising

Throughout history, advertising has been quick to embrace new trends and technological leaps. The metaverse is now opening, again, a new era to be tapped into - and a new platform through which advertisers and marketers can reach audiences. As such, brands need to start considering taking the first steps to embrace virtual worlds, with some of the top advantages of advertising in the metaverse being:

### Unlimited turnout

A metaverse has no limit to the amount of people that can enter it - and experience it concurrently. This means that advertisers can reach an unlimited audience, something that technology doesn’t currently allow as there are very few events that can gather millions of people at the same time in one place.

### Boundless infrastructure possibilities

The sky's the limit when it comes imagining and conceptualizing the metaverse. Without the restraints of the real-world, like gravity, lack of space or even budget, there’s nothing in the way to what can be built in a virtual world. Whatever you dream, that can become possible in the metaverse.

### High-volume monetization

Through blockchain and smart contracts, the metaverse promises to give its users true ownership over digital assets. This is an enticing prospect for creators. Artists can easily mint their art pieces or content and sell it as an NFT, meaning they’re a one-of-kind digital asset. Some celebrities, influencers and content creators are also using this technology to connect with fans and followers in more meaningful ways, including releasing exclusive content that goes straight to buyers.

### Personalization

In recent years, marketing and advertising has shifted from a “one-to-many'' to a more personal “one-to-one” approach, with ads becoming ever more tailored to the people they aim to reach. This is a strategy that’s been particularly important to capture the attention of younger generations, who don’t want to feel just like another, faceless person in a big audience. Leveraging the potential of VR, AR and AI to forge deeper relationships with customers in the metaverse is a must-follow strategy for brands who want to become relevant and engaging in the metaverse.


## Why Should Brands Advertise in the Metaverse

 

### First mover advantage

As the saying goes, the early bird catches the worm. The metaverse is, for now, a novelty about which there’s still relatively little understanding. But that presents an opportunity for those ready to learn about it - and take the challenge head on. There’s no need for a big commitment like opening up a virtual store and having a permanent presence in the metaverse. Brands can opt for experimenting with smaller advertising, like buying a banner within a game or a virtual music concert, or using AR to increase engagement.

Nikeland and Roblox Metaverse.jpg

### Innovative cross-channel mix

Part of keeping up the trends is updating strategies to match not only changing consumer behaviors but also the channels that are the most important to audiences. With more people entering the metaverse, it’s worth taking a look at what is behind the move and study the evolution of behaviors and interests. Just like the first users and brands that embraced Facebook or Instagram, so too the metaverse will be a relevant channel for consumers. Having a presence there, even if small, can make a difference in the long run. On the other hand, the metaverse is the perfect creative asset for advertisers, who can run real-world campaigns in parallel to actions in the metaverse.

### Endless Creative Possibilities

The metaverse is a blank canvas where creativity can be fully unleashed. With the laws of physics out of the way, advertisers can make use of innovative tools to conceptualize campaigns. Currently, we’re seeing a growing disinclination and indifference toward advertising. Many consumers, including you maybe, are proactively avoiding ads and paying for ad-free experiences. However, this doesn’t have to be a reality in the metaverse as there will be more ways to engage users. This means appealing not just to their eyes and ears, but to all their senses. Multi-sensory simulation in the metaverse will be made possible, in great part, thanks to the use of haptic technology, allowing users to have a real sense of presence and contact with their virtual environments in ways that aren’t possible today.


## Challenges of Metaverse Advertising

While the metaverse is a very tempting platform for marketing and advertising, there are a few caveats to be aware of before jumping in.

### Security

Now more than ever, data privacy is at the top of consumer’s concerns - and demands. Without clear cybersecurity protocols in place, it will be hard to bring in adopters and convince them to engage with brands in the metaverse. It might be that, at the end of the day, it will be up to brands to ensure that their digital presence and footprint remains safe.

### Regulation

Tech giants have faced increased scrutiny over their perceived failure to adequately moderate and regulate content on their platforms. The issue will prove equally as relevant in the metaverse, whose very nature relies on decentralization. With such a model, self-regulation will be key. But even so, with users regulating other users, as is the case with platforms like Decentraland, the issue could still prove elusive. A solution might be using smart contracts to stamp inappropriate content or tackle misinformation.

### Lack of adoption

Consumer adoption of the interfaces needed to enter the metaverse, in particular VR headsets, is picking up pace but it remains low for now. The same goes for the adoption rate of VR technology more broadly, with user experience being frequently singled out as one of the top barriers to mainstream adoption. Adding to a relatively slow hardware adoption, there is also a hurdle tied to virtual reality content, which has also experienced an underwhelming reception so far. Data from Forrester has found that only 34% and 28% of US and UK online adults, respectively, are excited for what the metaverse will offer, and less than 25% in both countries demonstrate the kind of intense gaming and social media activities conducive to metaverse early adoption.

### Measuring Metrics

Measuring and tracking can be particularly challenging in the metaverse as there are no clear metrics in place. One of the biggest challenges has become assessing return on investment, a key metric for any advertiser and marketer. Without knowing exactly what they’re getting out of their money, it’s challenging to justify budgets to advertising clients. As explained by Cathy Hackl, brands might struggle in the beginning to assess potential OKRs [objectives and key results] and the potential ROI, as even projections on numbers are constantly evolving. It’s only likely that in the metaverse, marketing metrics will go beyond just likes, subscribers and shares.





##  Tips to Get Started with Metaverse Advertising

So, what will advertising 3.0 look like? Hard to tell. We are yet to enter a full-fledged metaverse. But brands have started experimenting with some tools and strategies that will certainly payoff when it comes to advertising in the metaverse:

### Augmented reality marketing




Unlike virtual reality, which depends on VR headsets and more complex data, augmented reality is a tool much easier to use as consumers need only their smartphones to access AR-based experiences. Brands like [Zara](https://futurestoreseast.wbresearch.com/blog/zara-augmented-reality-app-virtual-model-strategy#:~:text=Fast%20fashion%20retailer%20Zara%20has,of%20augmented%20reality%20in%20retail.)) and [Chanel](https://www.popsugar.com/beauty/chanel-lipscanner-virtual-reality-app-48177165), for example, have experimented with AR technology to enrich their shopping offerings, while social networks like Instagram and Snapchat have a vast selection of AR filters. Augmented reality is a way for marketers to interact with customers they may not have had access to before, opening up new opportunities for personalization, leading to more successful campaigns in the long run.

### Virtual reality advertising



Vntana Meta 3D Advertising.jpg

Virtual reality is the latest technology to get the full attention of advertisers. It has the potential to be more immersive and interactive than any other form of traditional advertising. Virtual reality advertising can be used for many purposes, including product demonstrations, 360-degree videos and virtual tours. Recently, Meta [announced](https://finance.yahoo.com/news/vntana-brings-3d-advertising-facebook-133300812.html) that it would be integrating 3D ads to Facebook and Instagram advertising, saying the step will help consumers have a better understanding of the products they engage with online.

### Video marketing

Video marketing is already one of the cornerstones of today's marketing practices. In the metaverse, it will include videos linked to specific themes related to customers and appear as part of personalized presentations. As predicted by industry experts, metaverse video marketing will make use of technology like eye and motion capture, facial expression recognition and voice recognition, allowing advertisers to use it as a metric to better gauge the feedback of viewers regarding a product or piece of content being presented.

### Live streaming

As a shared space where users can easily hang out with others like friends and family, live streaming is another tool through which connection can be achieved. Live streaming brings in an element of real-time presence and connectivity, which advertisers can continue using to their advantage, as they already do in platforms like Meta, Instagram or Twitch.





## Bottom Line

The metaverse is yet to fully emerge but it is already presenting opportunities for brands to market their products and services more creatively. Not only can advertisers use innovative tools to reinvent their approach, virtual worlds also open the door to engagement with wider audiences, at a scale so large that is nearly impossible to currently replicate. Hopefully, our guide has helped you get a better grasp of what is advertising in the metaverse and some steps you can start taking now to kickstart your metaverse experience. 


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Metaverse advertising is a priority for companies wanting a virtual brand presence. Our guide takes you through everything needed to deliver a successful metaverse ad strategy.

Advertising In The Metaverse - A Guide To Get It Right

Advertising In The Metaverse

Hello, everyone. 

Recently our Deputy CEO, Alex Blagirev, held an in-depth AMA session with the [Gate.io](https://www.gate.io) community, in what was an exciting conversation about Sensorium, SENSO and the current status of our products as well as what the future holds for the Sensorium Galaxy metaverse. Alex also dropped a few hints about some long-awaited  developments. In case you missed it, here’s a transcript of the AMA. 


**What is Sensorium Galaxy?**

I like to think of Sensorium Galaxy as the combination between Netflix streaming, Meta (formerly Facebook) and Roblox’s social media features. We are taking premium content like music concerts, shows by chart-topping artists, dance performances, lectures, and more, to a whole new level permeated by a highly immersive VR setup supported by advanced social and AI-based game mechanics.

**What can Sensorium bring to its users?** 

Instead of scrolling through endless streams of content on social networking platforms that tend to make us feel anxious and perhaps even isolated, Sensorium Galaxy lets you have digital entertainment experiences together with those you’re the closest to while encouraging you to also make new acquaintances. In essence, we want to bring people together, regardless of their physical location, through out-of-this-world digital experiences.

**What are the use cases of the SENSO?**

As firm believers in a decentralized future, our metaverse uses blockchain technology to power every aspect of its virtual economy. In 2018, we launched SENSO — a metaverse currency that allows users to access exclusive events, buy limited-edition avatars, special effects, virtual fashion, and plenty more. This token can also be used to mint NFTs, create social tokens, and participate in a DAO for creators. The in-platform value of SENSO is fixed at $10, and all tokens by users within Sensorium are burnt quarterly. To learn more, I suggest you check out our [Whitepaper](https://sensoriumxr.com/static/SENSO_Whitepaper_compressed_5e6d06a197.pdf).

**What makes Sensorium avatars special?**

Each avatar has a unique character and they can be fully customized. AI technology allows the avatars to learn from their surroundings and the interactions they have, allowing them to use environmental data to become increasingly smarter and also better virtual citizens of our vast metaverse. We call this feature digital immortality, where avatars can forever live within our metaverse. There are plenty of fun features too - our avatars can stream themselves, create original content, and even mint NFTs. 

**Which NFT assets will be available through the Sensorium Marketplace?**

The Sensorium marketplace will undoubtedly be a place where users can find the rarest metavere creations. We see it as a place where you can buy and sell not only human creations but also those conceived by AI. This means that you can expect original AAA avatars, 3D art, virtual fashion, and even private spaces in Sensorium Galaxy's top locations. Tickets, collectibles, music, and original dance moves to enhance your avatar are just some of items you’ll find in our marketplace.

**What can we do with the Sensorium App?**

You can create and customize AI-powered virtual beings and engage in exciting conversations with them using text or video chat. All of these beings have unique personalities and they learn from you. You can ask them about literally any topic. Besides, you can use our AR dance console and build a collection of moves. The Sensorium App is available on the [App Store](https://apps.apple.com/US/app/id1552650909?mt=8) and [Google Play](https://play.google.com/store/apps/details?id=com.sensoriumxr.app).

**Can you tell us a little, what inspired you to enter the crypto world?**

My personal path in crypto started in 2015, when my colleagues in the banking industry asked for help in designing Masterchain - a crypto infrastructure that central banks could use in order to process digital currency settlements. We designed this platform and enabled the world’s first digital-based service for bank-to-bank transactions. This was one of one of the first instances of the concept of digital identity being used in this sphere. Nowadays, the crypto industry has evolved significantly, so our team decided to go with our own blockchain platform Wakatta to support in particular the NFT industry. You can find more information [here](https://wkt.io/).

**Do you have an audit certificate or are you to audit your project, so that the security of the project becomes more secure and reliable?**

The answer is YES. Our smart contract was audited by [Quanstamp](https://github.com/quantstamp/senso-report). That is actually a mandatory procedure for a token to be featured on an exchange. SENSO is available across nine of the world’s top crypto exchanges, and it’s been fully audited by professionals. DEFI doesn't require an audit report, but CEFI always requires it.

**I love this project for placing importance on the community aspect. It’s something lacking in many projects. How can us, early investors, really help Sensorium grow before it launches? From providing liquidity to general participation, what different roles are there when it goes live?**

Community is very important for us. We pay close attention to requests and feedback. You can always help by raising awareness about SENSO and Sensorium Galaxy on social media. In general, we see community contribution within a DAO context and also through your help with feedback about our products like our mobile app.

**The main priority when developing a project is having enough resources. What can you tell us about the financial aspect of your project. And can you briefly expand on your plan to make a profit?**

It’s a great question given the turbulency of recent times. Yes, we are financially backed. That includes having solid resources to further develop our VR and Mobile products.

**Can you list 1-3 killer features of this project that makes you stay ahead of the competition? What is the competitive advantage your project has that you feel the most confident about?**

Yes - we have a number of great killer features like AI personalized avatars that can be fully customized by users. In fact, you can give it a go yourself right now with our [mobile app](https://sensoriumgalaxy.com/mobile). These virtual beings can talk and interact with the latest AI conversational model. And as for the cherry on top - we have a huge library of professional dance moves, so your personal avatar can deliver a dance performance in a professional way and you can stream it through social media if you want.

**Do you have an Ambassador Program available? If so, how can I join? And can you tell us what are the benefits available to ambassadors?**

We are so proud to have such a vast community of Sensorium users that is exploding all over the world. We may say that they are part of our community as our informal ambassadors. That said, in the near future we are planning on launching a DAO. So, surely there will be important updates you’ll want to know about. Stay tuned.

**The SENSO project is mainly dependent on Artificial Intelligence. Do your team members come from an artificial intelligence background?**

I like this question. Our team is strong enough when it comes to AI. Our Chief Metaverse Officer, Ivan Nikitin is our mastermind of AI competence and he is driving the latest developments on all things related to that so that our avatars can have human-sounding conversations and a number of other important features. We have some major developments in that regard that we will be sharing soon on our socials. Stay tuned for that through our SENSO [Telegram](https://t.me/sensotoken_chat) and [Twitter](https://twitter.com/SensoToken?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) channels.

For now, I can reveal that our next steps when it comes to AI and how we’re leveraging the technology have to do with producing different forms of content, like original music, dances, art, and more. 

**Right now, the market is uncertain and there is unreliable news being spread all the time. How do you see the decision to launch your project in such an environment? Although it seems to be a successful project, have you thought about the possibility of failure when there is so much negative news all around?**

The development path of a project takes time. Something like this can take several years when you start from scratch. Our journey goes back to 2018 when, if you all remember, crypto markets experienced some serious stress. Many of us surely also recall that most ICOs failed during that time and yet we agreed to press ahead and launch our project in the midst of challenging times. Now, the current market situation is not as scary as it once was. Crucially, we remain flexible and can adjust our products to any changing circumstances. In fact, I believe that is one of our strongest assets and capabilities. Markets might be uncertain but we’ll continue investing in our product. 

**Does Sensorium have a code of ethical conduct? Will there be punishment for people who engage in bad behaviors?*
That’s a pertinent question. We are appreciative of our community and we would like to propose the designing of an ethical conduct together with everyone as to enable a DAO to take on governance and be able to step in and react in situations where unethical behavior might occur. This would be an effective way of promoting good conduct in the metaverse. 

**What makes you feel confident about the survival of Sensorium in the near future? Will you take into account community feedback and its demands while developing features of your project?**

The way I see it, it’s inevitable that soon a part of our lives and the social interactions we have will go through the metaverse. This is a big topic of conversation and as we’ve talked with partners and major brands, we have seen confirmation of the trend. That’s, simply put, very cool and exciting. We aim to have a high quality offering, but in the end the market will be the final judge when it comes to how successful our project will be. Based on the latest statistics and feedback we’ve gotten from both our mobile app users and those who’ve already experimented with Sensorium Galaxy, we are confident that our metaverse will become popular and widely appreciated by global audiences. 






中文

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Recently, we held a great AMA together with the Gate.io community. Here's recap of the session with some of the best highlights - and hints about upcoming developments.

AMA Recap: Sensorium x Gate.Io

Carl Cox, one of the world's most renowned electronic music artists, is getting ready to take his vibrant DJ sets to PRISM — a virtual world dedicated to music within the vast Sensorium Galaxy digital metaverse. Today, we show you how our team is working hand-in-hand with Carl to produce his photorealistic avatar.

The process of creating his virtual representation begins with a full-body 3D scanning. At this stage, our team focuses on capturing every single expression of Carl Cox so that participants at Sensorium Galaxy can enjoy a vivid, highly realistic experience. 

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"At Sensorium Galaxy, we strongly believe that details matter. While it might take us a bit longer to generate artists' avatars, the final result makes our metaverse stand out from all other virtual entertainment platforms out there. Our team delivers an incomparable level of details that guarantees full immersion for every participant," says Sasha Tityanko, Deputy Director at Sensorium Corporation.

The Sensorium Galaxy metaverse is scheduled for release in H2 2021. To stay tuned with all upcoming announcements, subscribe today to our blog and follow us on social channels.

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Award-winning DJ Carl Cox is stepping into the metaverse. Here's how we're creating his photorealistic avatar for Sensorium Galaxy. Check it out!

Behind The Scenes: Carl Cox Goes Fully Virtual With Sensorium Galaxy

Matias Lapuschin

Artificial Intelligence, also referred to as AI, is no longer simply something that used to be the stuff of science fiction movies. Nowadays almost every business is using AI in some way to streamline and improve their processes. In fact artificial intelligence and machine learning influence everything from politics to the economy, with algorithms often being central to decision-making. 

As you can imagine, artificial intelligence is a very complex subject and can be hard to grapple with, particularly for beginners seeking to understand the world of machine learning and automation. It raises so many questions… will machines replace jobs only experts could once do? Will a superintelligent machine one day outsmart us all? Can AI be weaponized by global leaders to gain power and control? Luckily, the world's leading experts on AI can answer some of those questions. 

There are plenty of resources available to help you learn more about artificial intelligence and some of the best resources are books on artificial intelligence. 

Explore all there is to know about artificial intelligence, machine learning and automation, and how they’re shaping the future with 31 of the best artificial intelligence books. 



## What is Artificial Intelligence?

Artificial intelligence is the ability of computers and machines to perform tasks commonly performed by humans. In simple terms, computers are programmed to mimic human behavior by using historical data. AI has in fact been defined as machines thinking and acting humanly and rationally. Machines are able to process an enormous amount of data much faster than humans, making AI useful in situations that require quick responses such as trading stocks, credit-risk analysis and delivering real-time advertising. 

There are four types of AI: 

1. Reactive AI refers to machines that use their intelligence to simply react to stimuli instead of using historical data to inform responses. 

2. Limited Memory AI can store data and can learn from the past to gather clues about what lies ahead. 

3. Theory of Mind has not yet been achieved in the field. It would mean that machines are able to understand how humans think and feel to make decisions through self-reflection. 

4. Self Awareness is the final step of the AI puzzle in the distant future. It would mean machines develop a level of consciousness. 

Artificial intelligence exists all around us, from Siri and Alexa to self-driving cars, email spam filters and the content Netflix recommends to you during your weekend series binge. There is no escaping AI in our modern world, so getting to grips with its core concepts and aiming to understand it will equip you to harness its power in all areas of your life.  



## Best Artificial Intelligence Books for Beginners in 2022

 

### 1. Artificial Intelligence: Learning Automation Skills with Python

Best AI Books Artificial Intelligence Learning Automation Skills with Python

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This is essentially 2 books in 1: Artificial Intelligence - A Modern Approach and Artificial Intelligence - Business Applications (more on those below), which will teach you everything you need to understand about how artificial intelligence is set to shape the future and how to teach machines to think and learn. It is a great introduction to the concepts of machine learning, deep learning and the ways in which artificial intelligence can transform businesses. 

### 2. Life 3.0 Being Human in the Age of Artificial Intelligence

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The idea that machines could one day potentially replace you is an unsettling thought and one this book seeks to grapple with. If the whole concept of artificial intelligence leaves you wondering what the future looks like, ease your mind by diving into controversial topics such as the impact of AI on jobs, protecting AI systems from hackers, superintelligence, lethal intelligent weapons and how to prevent being outsmarted by rogue AI machines. 

### 3. Machine Learning for Dummies

Machine Learning for Dummies Best AI Books 

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The 'For Dummies' series is well-known for providing informative, entry-level guides to hot topics, like in this case, machine learning. Machine learning can feel like a perplexing concept but it is an essential area to understand if you want to future-proof your career. Machine learning has and will continue to be integral to jobs such as fraud detection, digital marketing, credit analysis and forecasting. If you are starting out, this book explains artificial intelligence for beginners in an easy-to-understand way. It will take you through the many ways machine learning powers much of our day to day lives already, teach you coding languages Python and R, and which coding tools you’ll need to use. 

### 4.   Artificial Intelligence Engines: A Tutorial Introduction to the Mathematics of Deep Learning


Best AI Books Artificial Intelligence Engines A Tutorial Introduction to the Mathematics of Deep Learning

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This fascinating book explores the idea that machines are eliminating the need for people to perform certain tasks because of their ability to “learn” much like the human brain. Through complex algorithms and neural programming, machines are able to be used in areas such as cancer diagnosis, speech recognition and robotics. Despite its meaty subject matter, the book has been written in an informal and often humorous manner, making it an enjoyable way for beginners to learn more about machine learning. 

### 5. Human + Machine: Reimagining Work in the Age of AI


Best AI Books Human Plus Machine Reimagining Work in the Age of AI

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With artificial intelligence and machine learning permeating almost every industry nowadays, it leaves many people anxious wondering whether they will one day be replaced by a machine. This book explores how AI can improve business processes and the ways in which humans and intelligent machines can work alongside one another to create a dynamic and flexible work environment.

### 6.  Artificial Intelligence in Healthcare
 


Best AI Books Artificial Intelligence in Healthcare

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The healthcare sector faces an enormous number of challenges from diagnosis of diseases to treatment and rehabilitation. The book takes you through the many ways artificial intelligence can be applied in healthcare settings including in drug development, diagnosis, medical devices, surgery and remote monitoring of patients. There are a number of case studies included which provide real-world context for readers. 

### 7. Artificial Intelligence: A Guide for Thinking Humans


Best AI Books Artificial Intelligence: A Guide for Thinking Humans

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This book answers all your burning questions about artificial intelligence and deep learning, like what happens if they fail, just how human-like machines can really be and whether they ever could truly surpass us. The author, a leading computer scientist, explores prevailing methods of artificial intelligence, achievements in the field and just how far it is expected to go, giving insight into its impact on the future of our world in an informative manner, peppered with humor and personal observation. 

### 8. Artificial Intelligence – A Modern Approach (3rd Edition)


Best AI Movies Artificial Intelligence A Modern Approach

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This AI book explores artificial intelligence, deep learning, machine learning, robotics and programming in great depth, making this a great choice if you want a detailed explanation of this complex field (for example, students or professionals looking to upskill). This book on artificial intelligence is often used by students studying AI and is considered one of the best AI books. In fact, two of the contributing authors now run a popular free online course in artificial intelligence through Stanford University’s computer science department. For all these reasons, this title can qualify as one of the best artificial books out there.

### 9. Python: Advanced Guide to Artificial Intelligence

Best AI Movies Python Advanced Guide to Artificial Intelligence

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Have you ever wanted to learn some of the most widely used machine learning algorithms? This book will teach you just that by demonstrating how to extract data and use Tensorflow - an open-source software library - to solve artificial intelligence problems in the real world. It is essential you have a sound understanding of artificial intelligence and Python before diving into this book.

### 10. The Society of Mind



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There’s no denying that the mind is incredibly complex and the author, Marvin Minsky, attempts to provide greater insight into exactly how the mind works. He used the concept of seeing the mind as a society of little parts that make up the whole to explain his theory in an amusing and easy to read fashion. By understanding how the human mind works, this information can be extrapolated to programme machines to emulate human characteristics. 

### 11. The Singularity Is Near


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As technology advances at a rapid rate, many worry that one day machines will be more intelligent than humans and replace them in the workplace. This book takes that a step further by exploring the idea that machines and humans may become one. The singularity refers to the controversy surrounding super intelligence and its ramifications for humanity. If the future of AI both fascinates and frightens you, this is an excellent book on artificial intelligence to read. 

### 12.  Human Compatible – Artificial Intelligence and the Problem of Control




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It's been the subject of apocalyptic movies time and again, man versus machine. As AI potentially threatens job security, human relationships and society as a whole, the question of whether man will one day have to face off against machines comes to mind. The book delves into the idea that if AI continues in its current trajectory, we will have created machines that are vastly more intelligent than we can ever hope to be, which poses a threat to humanity. The author suggests ways in which this can be prevented and the many ways we can avoid misusing AI in ways that are detrimental to humanity. 

### 13.  Artificial Intelligence: An Essential Beginner’s Guide to AI, Machine Learning, Robotics, The Internet of Things, Neural Networks, Deep Learning, Reinforcement Learning, and Our Future


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Does the concept of AI leave you with more questions than answers? Then this is a great resource for you to get a glimpse on the potential impact of artificial intelligence on society through insightful explorations of topics such as its impact on natural language processing, cars, data collection, jobs, privacy, religion and so much more.

### 14.  Machine Learning – The New AI


Best AI Books Machine Learning  The New AI

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Whether you’re wanting to know more about the evolution of machine learning or how it is being used in our everyday lives without us even realizing, this book gives a to-the-point run down on machine learning. It also touches on the important areas of data privacy, security and the ethical implications thereof. You don’t need a computer science qualification or coding background to understand the concepts covered in the book, it is suitable for anyone wanting a better general understanding of machine learning.

### 15. Applied Analytics through Case Studies Using SAS and R: Implementing Predictive Models and Machine Learning Techniques


Best AI Books Applied Analytics through Case Studies Using SAS and R

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This book examines common business challenges and teaches readers to use an analytical approach in solving them through predictive modeling and machine learning. It is geared towards experienced coders, developers, researchers and data scientists who want to learn how to use data to implement machine learning techniques. 

### 16. Superintelligence: Paths, Dangers, Strategies


Best AI Books Superintelligence Paths, Dangers, Strategies

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There is much that remains unknown when it comes to the future of artificial intelligence, some of which this book hopes to answer. It examines how humanity and intelligent machines will coexist and the fine line between continuing to progress in the field without superintelligent machines being so powerful they’re beyond our control. The book is recommended by the likes of Elon Musk and Bill Gates for anyone with reservations about AI or hoping to gain insight into where AI might take us next.

### 17. Basics of Artificial Intelligence & Machine Learning

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As far as artificial intelligence for beginners goes, this book provides a great basic foundation for those trying to better understand artificial intelligence and machine learning. It references the ways in which artificial intelligence shapes our thoughts and actions, both consciously and subconsciously, and how it influences many aspects of everyday life. 

### 18. T-Minus AI: Humanity’s Countdown to Artificial Intelligence and the New Pursuit of Global Power


Best AI Books T-Minus AI Humanity’s Countdown to Artificial Intelligence

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What would happen if the world’s superpowers used AI as a means of control by using it as a weapon? It is a real reality, and danger, that this book doesn’t shy away from exploring. The author, an expert in artificial intelligence, dismantles some common misunderstandings surrounding artificial intelligence and focuses on the most important information we should know. 

### 19.  The Emotion Machine: Commonsense Thinking, Artificial Intelligence, and the Future of the Human Mind


Best AI Books The Emotion Machine Commonsense Thinking Mind

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Open your mind up to a divergent theory surrounding how we think and what drives our thoughts. The author argues that emotions and feelings are merely ways of thinking as opposed to separate entities. If this is the case, thoughts can be understood through a step-by-step process, enabling us to programme machines to think like humans…aka, artificial intelligence. 

### 20.  Artificial Intelligence By Example

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Ever wondered how artificial intelligence actually applies to real life situations? This is one of the most informative books on artificial intelligence for beginners hoping to gain a deeper understanding of machine learning through the use of case studies, equipping you to solve real world problems with AI. One of the fascinating topics covered includes programming chatbots to exhibit emotional traits using deep learning neural networks.

### 21.  Python: Beginner’s Guide to Artificial Intelligence

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This is one of the best artificial intelligence books for practical applications of AI, machine learning and deep learning. You will be presented with a number of common machine learning and deep learning algorithms and you will learn how to be able to apply these to real-world problems. By the end of the book you will be able to create AI solutions for industry challenges and make meaningful contributions to the exciting world of AI. 

### 22.  Applied Artificial Intelligence: A Handbook for Business Leaders


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For business leaders who appreciate that understanding artificial intelligence is an essential part of future-proofing businesses, this book on artificial intelligence is a great resource. The book explores the many ways businesses can use machine learning to inform business decisions and improve output in a practical way that is easy to apply. You won’t find any morbid generalizations on the future of humanity or confusing Tensorflow code here. Instead, you will be led through the steps to take to lead successful AI initiatives in your organization.

### 23.  Machine Learning for Beginners


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This book is geared towards total novices by exploring the history of artificial intelligence and giving detailed explanations of concepts like neural networks, deep learning, practical speech recognition and artificial intelligence. It uses easy to understand examples to underpin these complex concepts along with real world examples of the many ways in which artificial intelligence is already improving and shaping our lives. 

### 24.  Architects of Intelligence: The truth about AI from the people building it



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Find the answers to all your questions about artificial intelligence in this book, presented as a series of detailed interviews with some of AI’s brightest minds. If you’ve ever wondered how artificial intelligence will impact the job market and economy, what innovations can be expected in the years to come and whether machines will ever be able to outsmart human intelligence, you’ll find the answers you’re looking for in the book. 

### 25.  Paradigms of Artificial Intelligence Programming: Case Studies in Common Lisp


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This is one of the first artificial intelligence books to teach advanced Common Lisp, a superior programming language, for developers looking to apply it to the development of AI systems. There are useful sections on debugging and troubleshooting to mitigate potential performance issues common in large scale AI projects. This AI book is suitable for students and professional programmers looking to build AI systems using Common Lisp. 

### 26.  Advances in Financial Machine Learning



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Intelligent machines have begun to replace many tasks only experts could once carry out and one industry not immune to the changes artificial intelligence is bringing to workplaces is the finance industry. AI has the ability to revolutionize the industry to transform the way people perceive money and investing. The book explores machine intelligence and ways in which AI can solve problems faced by every finance practitioner through smart, innovative solutions such as automation, risk analysis and trading stocks or cryptocurrency. This is one of very few ai books geared towards finance professionals needing the tools to succeed in the modern financial landscape. 

### 27. The Hundred-Page Machine Learning Book


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If you need to understand the ins and outs of machine learning fast, this is one of the very few books on artificial intelligence that have condensed a complex subject into 100 pages of digestible information. It serves as a great introduction to machine learning and outlines the key areas of artificial intelligence for beginners. 

### 28. Artificial Intelligence Basics: A Non-Technical Introduction


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Sometimes your goal with exploring artificial intelligence is not to apply it but to simply understand its impact on our world. This book explores key concepts such as deep learning, machine learning and robotic through simple ideas and an easy-to-understand way for beginners. It also delves into the many facets of life influenced by artificial intelligence, which includes the environment, politics, business and the economy. 

### 29. A First Course in Artificial Intelligence


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This book primarily focuses on the intelligence component of AI while briefly touching on more complex topics such as machine learning, deep learning, gaming and problem solving. The author uses simple examples to illustrate these concepts with recommendations for further reading for those wanting to dig a little deeper while also having an up to date introduction to AI.

### 30. Fundamentals of Machine Learning for Predictive Data Analytics – Algorithms, Worked Examples and Case Studies (The MIT Press)




Best AI Books Fundamentals of Machine Learning

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This textbook is geared towards computer science students and offers a comprehensive introduction to computer vision, machine learning and predictive analytics with both theoretical and practical applications. Learn about the four approaches to machine learning reinforced through worked examples and case studies. 


## Bottom Line

Each of these books on artificial intelligence serve as great starting points for people seeking to understand more about this fascinating topic. From business leaders hoping to harness the power of artificial intelligence to transform their businesses, lay people wanting to gain a better understanding of the impact and potential dangers of AI technology to programmers seeking to upskill, there is a suitable resource for you in our comprehensive list of AI books above.  

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AI might sound like a hard topic, but luckily there’s plenty of literature to get you started. Here are the best artificial intelligence books, for newbies and techies alike.

Best Artificial Intelligence Books: 30 Titles To Read Right Now

Best Artificial Intelligence Books

Hoping to master Artificial Intelligence abilities? You are in the right place. In this quick guide, we review the top AI courses 2022. These free and paid educational programs will help you acquire capability and set you up for a promising profession in artificial intelligence and machine learning.

Artificial Intelligence (AI) is among the trendiest educations one can get today. It has been assessed that by 2030, the AI market will prov more than $15 trillion to the world economy. That said, no one should ignore AI and its disruptive potential. Whether you wish to find a job in AI or simply upgrade your knowledge in this exciting field, getting along with AI technology can boost your professional.

This technology is quickly making its way into traditional businesses. Be it medical care, finance, transportation, entertainment, or retail, pretty much every business is attempting to integrate AI into their structures and cycles.

While Artificial Intelligence isn't the simplest thing topic to learn online (a moment of honesty), the assortment of courses and trainings accessible on the web has grown significantly over the past couple of years. 

Most of the courses available in the list below are instructed by best AI instructors, scientists and specialists, and they are regularly offered at heavily discounted rates. Some of these are even accessible for free and are a great way to get started with AI. To help you settle on the correct decision, we've shortlisted some of the top artificial intelligence and courses out there. 

Without further ado, here are the best Artificial Intelligence courses in 2022:

## Best Free AI Courses

 

### Learn with Google AI

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If you want to get started with Artificial Intelligence but don't want to spend a single penny, then Google's free AI education is perfect for you. Developed to educate the general public on core AI skills and broaden the understanding of this unique technology, Learn with Google AI offers a comprehensive collection of courses, guides, and tuts prepared by the company's top experts.

There is a wide array of courses that help to establish a solid understanding of AI and the endless applications of this technology both from a technical and non-technical perspective. The courses available also will provide useful education on Machine Learning, and cover important social-focused thematics concerning ethics and the environment.

[Learn more](https://ai.google/education/)

### Deep Learning for Self Driving Cars | MIT

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The objective of this course is to introduce you to programming and machine learning through a series of assignments in which you program different machine learning systems. These systems will include a neural network that’ll recognize images and create self-driving toy cars. 

The course has been divided into five different lessons, namely:

- Introduction to Deep Learning and Self Driving Cars
- Deep Reinforcement Learning for Motion Planning 
- Learning to Drive: Convolutional Neural Networks for End-to-End Learning of the Driving Task
- Recurrent Neural Networks for Steering Through Time
- Deep Learning for Human-Centered Semi-Autonomous Vehicles 

This course covers the use of the MIT DeepTraffic simulator, which gives students the opportunity to teach a simulated car to drive at a busy road without colliding with other users.

[Learn more](https://lexfridman.com/)


## Best AI Courses Under $100

 

### Artificial Intelligence A-Z | Udemy

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Do you intend to combine the power of Deep Learning, Machine Learning, and Data Science to create a powerful AI for Real-World applications? If yes, then we're confident this course was designed with all your needs in mind.

This program will take you through intuition training and teach you key AI concepts to get you efficiently up to speed with all things AI. Topics covered in the course include:

- How to optimize your AI so it can hit its maximum potential in the real world
- How to merge AI to learn as efficiently as possible 
- How to start building AI even if you have no previous coding experience using Python

That said, to streamline your learning curve even further, you will need to be somewhat familiar with Python (the coding language) and have a good head for math.

[Learn more](https://www.udemy.com/course/artificial-intelligence-az/)

### Artificial Intelligence Course | Stanford



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The AI Certification by Stanford University is undoubtedly one of the most recommended, if not downright the best machine learning course you can find online. The University doesn’t need an introduction since it has long proved itself a globally leading research and teaching institution. The best part? You can get a completion certificate for less than $100.

This course teaches students how to use AI and other math tools to deal with complex issues. The course series will cover logic, Bayesian networks, constraint satisfaction problems, Markov decision processes, game playing, heuristics, dynamic programming, tree search, and machine learning concepts.

[Learn more](https://www.coursera.org/learn/machine-learning)

### Fundamentals of Deep Learning for Computer Vision | NVIDIA




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If you’re a total beginner, this course will start by teaching you deep learning techniques for a wide array of computer vision tasks, after which you will advance to deploying and building deep learning applications for object detection and image classification. 

Other things you will learn by the end of the course include how to implement the techniques you have learned on final projects as well as how to modify your neural networks to advance their performance and accuracy.

[Learn more](https://www.classcentral.com/course/independent-fundamentals-of-deep-learning-for-computer-vision-10730)

 

### Deep Learning by Andrew Ng | Coursera

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On Coursera, you’ll find a portal labeled DeepLearning.ai. The portal was founded by Andrew NG to act as an educational technology company that develops a global community of AI talents. With that in mind, you’ll find two particularly impressive courses inside the portal. 

First, there is Deep Learning by Andrew NG. Created with individuals who are IT-inclined in mind, this specialization will teach students the fundamental AI principles, as well as how to use popular open-source frameworks to implement the principles. This will, in turn, allow students to start building and integrating scalable models into real-world problems.

[Learn more](https://www.coursera.org/specializations/deep-learning)

 

### Artificial Intelligence for Business | Columbia

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EdX is another online platform where you can come across lots of highly rated and widely recommended AI and Machine Learning course materials. That said, today’s guide will touch on their free course hosted by Columbia University.

The course offers its students a wide understanding of the basic skills required to build intelligent computer systems and understand how AI can be applied to problems. The course’s advanced-level syllabus will cover topics on constraint satisfaction problems, games, data structures, algorithms, machine learning, NLP, and robotics.

Another thing worth noting is that the course is part of Columbia University’s MicroMasters Program in Artificial Intelligence. 

[Learn more](https://www.edx.org/course/artificial-intelligence-ai)

 

### AI For Everyone by Andrew Ng | Coursera

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If you’re a non-technical corporate professional, then AI for Everyone by Andrew NG is the best course to help you learn how to create sustainable AI strategies. If you’re a data scientist or machine learning engineer already, then this is the course to suggest to your CEO, VP, or manager if you’d like them to comprehend what it is you can (or cannot) do.

[Learn more](https://www.coursera.org/learn/ai-for-everyone)

 

### IBM AI Engineering Professional Certificate | IBM

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Looking for the Best Artificial Intelligence Courses 2022? We've reviewed the top AI courses out there. Find the right one for your budget!

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