Sensorium is thrilled to announce our first-ever NFT drop - the SENSO DAPP Avatars collection. 

We're launching an exclusive collection of 10,000 AI-powered avatars that will be made available to our community as part of a multi-stage event. 

The best part? If you're a SENSO holder with at least 1,500 tokens, you can mint your avatar for free!

## How Does The Drop Work?

- Each avatar in the collection will be minted on the Polygon blockchain using SENSO tokens. To get involved, you'll need to transfer a minimum of 1,500 SENSO from any exchange (KuCoin, Gate, etc.) to a cold wallet (Metamask) on the Ethereum blockchain before July 11th. Please note, there may be fees involved in this transfer.
- On July 18th, you'll need to switch your cold wallet network to Polygon and mint your avatar using the same address, all without needing any MATIC tokens. All minting fees are on us!







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## Benefits of Minting a SENSO DAPP Avatar

Minting a SENSO DAPP Avatar takes the SENSO DAPP experience to the next level. Each NFT avatar features next-generation traits and capabilities, which can be both randomly-generated and AI-based. Here are some key benefits:

- Utility: These NFTs are designed for enhanced functionality and versatility. Use them to play the SENSO DAPP card game, or as a unique skin in the VR metaverse.
- Rarity: Avatars are grouped into Casual, Exclusive, and Premium categories based on the rarity of their attributes. Transform your avatar into a virtual artwork that stands out in the SENSO community.
- Cross-Environment: Your avatar can help you explore the growing worlds of Sensorium, including Sensorium Arc and our VR environments.
- Exclusive Perks: Owning a SENSO DAPP avatar unlocks discounts and benefits across our entire ecosystem.

## Timeline and Conditions

Remember, minting an avatar in the first stage requires holding at least 1,500 SENSO tokens in a cold wallet (on-chain). The number of avatars being initially released and pricing will be announced closer to the minting date.

Don't miss out on this incredible event. Join us for the SENSO DAPP Avatar Collection drop. 

Make sure to check out all the details about our drop on the [SENSO DAPP website](https://dapp.sensoriumxr.com/). 


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Sensorium Dapp NFT Collection Drop

We're thrilled to announce our first-ever NFT drop - the SENSO DAPP Avatars collection. Better yet? SENSO token holders get to mint their avatar for free. 

Sensorium's First-Ever NFT Drop: Avatars Collection

Read all

Blockchain

Gaming

Metaverse

NFTs

Web3

XR Tech

Sensorium Arc

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We’re launching a new Meme Battle. Join our Season 7 of the competition and get a chance to win SENSO tokens.

Meme Battle of Sensorians - Season 7

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This Chinese New Year comes with exciting rewards. Meet the Year of the Dragon with an 80% APR staking program on KuCoin. Join now!

Join SENSO’s “Year of The Dragon” Staking on KuCoin And Get Up to 80% APR

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As we usher in the Chinese New Year 2024, the Year of the Dragon, we are thrilled to announce an exciting SENSO trading contest! Join the competition on Gate.io and win a share of a 10,000 USDT worth of SENSO tokens.

Chinese NY Trading Contest: Trade SENSO on Gate.io & Share A Prize of 10,000 USDT

Rachel Breia

As we usher in a new era in technological innovation, it's becoming apparent that brands and consumers will interact very differently in the Web 3.0 world - and the metaverse that is emerging from it. By blending physical with digital, we will see the rise of hybrid experiences where immersion, personalization and connectivity will become some of the key selling points.

And with new patterns of behavior and consumption slowly taking shape, brands will have to re-invent themselves to align with audiences in the metaverse. What is important to take note of is that the marketing of today will not translate well in a virtual world; from advertising to purchasing channels and the very nature of the interests of consumers, marketers and advertisers will face a new set of challenges.

The metaverse is being billed a trillion dollar market opportunity. Some brands with deep pockets like Gucci, Louis Vuitton and Ralph Lauren, are already carving out their influence in the metaverse - and making big money with their first forays into virtual worlds. Even for those who aren’t willing to commit just yet, brand experimentation has become a top trend to follow.

And while we’re just at the tip of this technological advancement, there are already real-world areas that can benefit from having a presence in a virtual world. Perhaps without much surprise, advertising and marketing are likely to become an even bigger industry in the metaverse given the new (and extremely profitable) avenues that are being opened up.

In this post, we will be discussing advertising in the metaverse, from the advertising channels of the future to the pros and cons of embracing this technological development.


## What Is The Metaverse

The metaverse is a virtual space that blends real world and virtual realities into one, in real time, using emerging technology like virtual and augmented reality to create highly immersive 3D environments. Some are calling it the successor to the current internet, as the next big step in interactive digital experiences.

With a vast number of possibilities at play, the metaverse is quickly becoming an influential platform for socialization, creative pursuits, business, gaming, entertainment, and more.

Currently, the closest experience we have to the metaverse are gaming platforms like Roblox , Axie Infinity and Fortnite, as well as open-source virtual worlds, including Decentraland, and the Sandbox. These platforms offer shared 3D worlds where users can engage in a number of experiences beyond gaming.

In [Sensorium Galaxy](https://sensoriumxr.com/galaxy), for example, users will be able to attend music concerts and meet their favorite artists, as well as move within the many worlds within this metaverse, connecting with new people, exploring new forms of self-expression and exploration, creating dances and striking relationships with virtual AI-driven beings. Users will also be offered deep levels of customization of both their avatars and their experience with Sensorium Galaxy.

With virtual worlds becoming the new marketing and advertising frontier, there are a key metaverse concepts that advertisers will want to leverage:


Key characteristics of the metaverse.jpg

**Hyper social:** opportunities to meet and connect with new people will become much bigger due to the shared nature of virtual worlds.

**Scalability:** Hundreds of millions of people (and their avatars) will be able to coexist, at the same time, in the metaverse.

**Accessibility:** All users, regardless of their age, background, religion or location, will be able to join the metaverse.

**New forms of content:** Immersive and interactive content generated by users and that can’t take shape in the real world, can finally emerge in the metaverse.

**Bridge between physical and digital:** Blurring the lines between both worlds allows people to interact with experiences, products and services in more compelling ways.


## Key Metaverse Terms Advertisers Should Know

As we explained in our last article ‘[Metaverse Meaning: Definition, Origin and Opportunities](https://sensoriumxr.com/articles/metaverse-meaning)’, the term metaverse is a combination of the Greek prefix “meta” (meaning beyond) and “verse” from the word universe. The concept was first coined by Neal Stephenson in his 1992 novel ’Snow Crash’. 

However, only in the last year has the metaverse really exploded, entering the mainstream on the back of big tech news like Facebook’s rebrand as Meta at the end of 2021.

Since then, the metaverse has gone from being a tech buzzword to becoming a major area of investment for companies across all industries.


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Brands will no longer be limited to physical spaces — or physical products — as the value of digital goods (in the form of non-fungible tokens), keeps growing. The idea is that instead of going to a physical store and picking up your favorite products, you could simply purchase them in the metaverse and get them delivered at home. Sounds like Deliveroo, we know, but in the metaverse there’s much more than you can do at the same time you’re shopping, like attending a metaverse concert or gathering with your friends.

Experiences will be increasingly integrated into one space, creating more opportunities for users. Or that’s at least the plan of companies like [McDonald’s](https://www.businessinsider.com/mcdonalds-metaverse-virtual-online-restaurant-trademark-delivers-food-web3-nft-2022-2), which will be adding a whole range of services to its standard home delivery options.

Before we get to the details, it’s worth taking a look at the key metaverse ideas that advertisers and ad ad agencies should be aware of:

**Virtual reality (VR)**

Virtual reality is an immersive and interactive experience in a simulated environment. You can enter a 360-degree environment with the help of an interface like a head-mounted device. This way, VR provides visual, sensory and auditory feedback, allowing users to immerse themselves fully in virtual worlds and environments, like the metaverse.

Virtual reality technology has been around for quite a while now, but it has only started maturing and becoming more accessible in recent years. More recent advancements have made the use of VR and its interfaces, like VR headsets, much more practical, widespread and accessible.

**Augmented reality (AR)**

Augmented reality is a technologically enhanced version of the real world, achieved by superimposing a computer-generated image in a real-world, physical space. Visual and sound stimuli are added to enhance immersion.

**Mixed reality (MR)**

Mixed reality is a broad technological category that refers to “mixed” experiences that result of an overlap of human and computer processing input. As described [here](https://delight-vr.com/xr-glossary/), Mixed reality technology overlays artificial content onto the real world and enables the artificial content to interact with the real world scenery. VR and AR lie on the mixed reality spectrum, which extends between physical and digital worlds.

**Extended Reality (XR)**

Extended reality encompasses virtual reality (VR), augmented reality (AR) and mixed reality (MR), and any form of immersive technology capable of extending reality by blending real-world elements and virtual world. XR includes human-machine interactions that have an effect on cognition and senses, like VR headsets, AR glasses and even implants.

**Avatar**

An avatar is a computer-generated representation of users in a virtual world or metaverse. In essence, it’s your virtual persona.

**Blockchain**

Blockchain technology provides a way to store information digitally that is nearly impossible to change or hack. Blockchain also powers cryptocurrencies, like Bitcoin and Ethereum, as well as being the technology behind non-fungible tokens (NFTs).

**Cryptocurrency**

Virtual currency, or cryptocurrency, is the main means of payment in the metaverse. This type of currency is kept in digital wallets and secured through highly complex cryptography. There is no central regulation or oversight over cryptocurrency as it goes through decentralized systems, which help issue and track cryptocurrency tokens.

**Non-Fungible tokens (NFTs)**

An NFT is a unique digital asset stored on a blockchain. It represents real-world items like music, art, collectibles, and much more. And NFT will give you true digital ownership of a one-of-a-kind asset.




## Ways To Advertise In The Metaverse

So, how can brands advertise in the metaverse and profit from the technology? As the metaverse is far from being a fully-formed platform, we can’t predict the full scope of opportunities, but there are a few trends emerging. Many are an extension of real-world, tried-and-tested strategies including:

### 1. In-metaverse Advertising






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Ok, granted. This might not be the most exciting development, but digital advertising isn’t really going anywhere. In some metaverse-like platforms, including Roblox, Fortnite and Decentraland, you are likely to come across some form of metaverse advertising, most commonly a virtual billboard. This is a model that has worked well for in-gaming advertising in platforms like Tiki-Taka Soccer and FIFA Mobile, and can translate well in the metaverse. Certainly taking note of the potential, brands like Coca-Cola, Samsung, Balenciaga and Adidas are doubling down on their presence in the metaverse, with splashy PR and advertising campaigns to match. But while a billboard or a banner might seem old-school IRL, they’re an untapped channel in the metaverse, still.

### 2. Virtual Influencers

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Influencer marketing is one of the most powerful tools to advertise and sell products these days. And while that might not change in the metaverse, brands are increasingly exploring partnerships with a new breed of social media stars - virtual influencers. There are many upsides to this strategy, from making more creative campaigns to being most cost efficient. Virtual models are also more easily manageable, which can be another great advantage for some advertisers. Influencers like [Lil Miquela](https://www.instagram.com/lilmiquela/?hl=en), [Shudu](https://www.instagram.com/shudu.gram/?hl=en) and [Imma ](https://www.instagram.com/imma.gram/?hl=en)frequently nabbing high-profile campaigns with the likes of Calvin Klein, Balmain, Valentino and Dior. That isn’t to say that human influencers won’t have a place in the metaverse. As mentioned by marketing consultancy group [R3](https://twitter.com/R3WW/status/1468947293650964485), users will still be able to follow digital influencers the same way they do now, while brands will continue partnering and collaborating with various influencers to “make a splash” in the metaverse.

### 3. Metaverse Events


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[Fortnite](https://www.epicgames.com/fortnite/en-US/home) and [Roblox](https://www.roblox.com/) have led the way in reaching large scale audiences with entertainment events like concerts by the likes of Travis Scott, Lil Nas and Ariana Grande, each pulling in millions of fans. Just like in real-life with massive events like, say, the Super Bowl, metaverse concerts, summits, sports events, etc, are incredible advertising opportunities. From rolling out full-on ads to more subtle product placements, consumers are going to interactive advertising across the metaverse.


### 4. Metaverse Commerce

Lotte Duty Free Metaverse Advertising Options

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One of the key trends emerging has been the rise of the direct-to-avatar (D2A) economy, where brands sell digital products targeted at enhancing user’s avatars. These digital goods can already count on a massive market potential, in line with in-game spending trends we’ve seen in recent years. In 2025, the market value of in-game purchases is [projected](https://www.statista.com/statistics/558952/in-game-consumer-spending-worldwide/) to surpass 74.4 billion U.S. dollars.

Much of the hype has to do with the use of non-fungible tokens to support virtual economies. In the metaverse, digital goods are exchanged as NFTs, which makes them entirely unique while ensuring their ownership is protected. These assets can range from content to collectibles, and so far they’ve proven to be a highly monetizable market.

Nike, for example, has become a permanent fixture in Roblox where it established [Nikeland](https://www.roblox.com/nikeland). This virtual showroom is filled with virtual racks of Nike NFT shoes, clothes, and accessories which users can easily purchase and wear in the metaverse. Coca Cola recently launched its own collection of NFT wearables in Decentraland, to which it has now also added a [metaverse drink](https://nypost.com/2022/04/05/coca-cola-launches-virtual-drink-inside-the-metaverse/). A raft of other brands, including Gucci, Tommy Hilfiger, Samsung, Wendy’s and McDonald’s are also offering NFTs across virtual worlds.


## Why Is The Metaverse Lucrative For Advertising

Although it’s predicted to balloon into a [multi-trillion dollar industry](https://finance.yahoo.com/news/citi-says-metaverse-economy-could-142208855.html#:~:text=The%20investment%20bank%2C%20in%20a,many%20as%205%20billion%20users.)), for now the metaverse remains an affordable destination for advertising. The prices of running a campaign or renting a metaverse billboard aren’t particularly high, making it a potentially lucrative opportunity to target new audiences entering the metaverse.

Not only is advertising in the metaverse a novel tool, but it will also have a far wider reach when compared to traditional marketing and advertising strategies.

Brands will, in particular, want to target millennials and Gen Z audiences, as those are already largely familiar with digital experiences and virtual worlds, particularly in gaming. There are currently nearly three million active gamers in the world. In the [U.S. alone](https://financesonline.com/number-of-gamers-worldwide/), 68% of American adults (163.3 million) are gamers, while 70% of American kids aged 18 and below (or 51.1 million) are gamers, too.



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In addition, with crypto and NFTs becoming increasingly mainstream, these segments are only poised for massive adoption and growth in virtual worlds. In fact, the metaverse is already becoming a leading destination for NFTs, with even famed auction house Sotheby’s launching a [virtual gallery in Decentraland](https://www.theartnewspaper.com/2021/06/07/crypto-crazed-sothebys-launches-first-virtual-gallery-in-digital-metaverse-decentraland).

Finally, with real-world limitations out of the way, advertising in the metaverse can reach new heights - without breaking the bank. Take for example Gucci’s uber successful Gucci Garden campaign, a virtual recreation of one of the fashion house’s most fantastical advertising campaign sets. Inside this virtual space hosted inside Roblox, users (avatars) could walk through a forest-like scenario, completely open to the sky, while also browsing through Gucci’s digital fashion collection.

As a result of this activation, the famed Italian fashion house managed to sell a virtual bag for more than its real-life counterpart.


## Key Benefits of Metaverse Advertising

Throughout history, advertising has been quick to embrace new trends and technological leaps. The metaverse is now opening, again, a new era to be tapped into - and a new platform through which advertisers and marketers can reach audiences. As such, brands need to start considering taking the first steps to embrace virtual worlds, with some of the top advantages of advertising in the metaverse being:

### Unlimited turnout

A metaverse has no limit to the amount of people that can enter it - and experience it concurrently. This means that advertisers can reach an unlimited audience, something that technology doesn’t currently allow as there are very few events that can gather millions of people at the same time in one place.

### Boundless infrastructure possibilities

The sky's the limit when it comes imagining and conceptualizing the metaverse. Without the restraints of the real-world, like gravity, lack of space or even budget, there’s nothing in the way to what can be built in a virtual world. Whatever you dream, that can become possible in the metaverse.

### High-volume monetization

Through blockchain and smart contracts, the metaverse promises to give its users true ownership over digital assets. This is an enticing prospect for creators. Artists can easily mint their art pieces or content and sell it as an NFT, meaning they’re a one-of-kind digital asset. Some celebrities, influencers and content creators are also using this technology to connect with fans and followers in more meaningful ways, including releasing exclusive content that goes straight to buyers.

### Personalization

In recent years, marketing and advertising has shifted from a “one-to-many'' to a more personal “one-to-one” approach, with ads becoming ever more tailored to the people they aim to reach. This is a strategy that’s been particularly important to capture the attention of younger generations, who don’t want to feel just like another, faceless person in a big audience. Leveraging the potential of VR, AR and AI to forge deeper relationships with customers in the metaverse is a must-follow strategy for brands who want to become relevant and engaging in the metaverse.


## Why Should Brands Advertise in the Metaverse

 

### First mover advantage

As the saying goes, the early bird catches the worm. The metaverse is, for now, a novelty about which there’s still relatively little understanding. But that presents an opportunity for those ready to learn about it - and take the challenge head on. There’s no need for a big commitment like opening up a virtual store and having a permanent presence in the metaverse. Brands can opt for experimenting with smaller advertising, like buying a banner within a game or a virtual music concert, or using AR to increase engagement.

Nikeland and Roblox Metaverse.jpg

### Innovative cross-channel mix

Part of keeping up the trends is updating strategies to match not only changing consumer behaviors but also the channels that are the most important to audiences. With more people entering the metaverse, it’s worth taking a look at what is behind the move and study the evolution of behaviors and interests. Just like the first users and brands that embraced Facebook or Instagram, so too the metaverse will be a relevant channel for consumers. Having a presence there, even if small, can make a difference in the long run. On the other hand, the metaverse is the perfect creative asset for advertisers, who can run real-world campaigns in parallel to actions in the metaverse.

### Endless Creative Possibilities

The metaverse is a blank canvas where creativity can be fully unleashed. With the laws of physics out of the way, advertisers can make use of innovative tools to conceptualize campaigns. Currently, we’re seeing a growing disinclination and indifference toward advertising. Many consumers, including you maybe, are proactively avoiding ads and paying for ad-free experiences. However, this doesn’t have to be a reality in the metaverse as there will be more ways to engage users. This means appealing not just to their eyes and ears, but to all their senses. Multi-sensory simulation in the metaverse will be made possible, in great part, thanks to the use of haptic technology, allowing users to have a real sense of presence and contact with their virtual environments in ways that aren’t possible today.


## Challenges of Metaverse Advertising

While the metaverse is a very tempting platform for marketing and advertising, there are a few caveats to be aware of before jumping in.

### Security

Now more than ever, data privacy is at the top of consumer’s concerns - and demands. Without clear cybersecurity protocols in place, it will be hard to bring in adopters and convince them to engage with brands in the metaverse. It might be that, at the end of the day, it will be up to brands to ensure that their digital presence and footprint remains safe.

### Regulation

Tech giants have faced increased scrutiny over their perceived failure to adequately moderate and regulate content on their platforms. The issue will prove equally as relevant in the metaverse, whose very nature relies on decentralization. With such a model, self-regulation will be key. But even so, with users regulating other users, as is the case with platforms like Decentraland, the issue could still prove elusive. A solution might be using smart contracts to stamp inappropriate content or tackle misinformation.

### Lack of adoption

Consumer adoption of the interfaces needed to enter the metaverse, in particular VR headsets, is picking up pace but it remains low for now. The same goes for the adoption rate of VR technology more broadly, with user experience being frequently singled out as one of the top barriers to mainstream adoption. Adding to a relatively slow hardware adoption, there is also a hurdle tied to virtual reality content, which has also experienced an underwhelming reception so far. Data from Forrester has found that only 34% and 28% of US and UK online adults, respectively, are excited for what the metaverse will offer, and less than 25% in both countries demonstrate the kind of intense gaming and social media activities conducive to metaverse early adoption.

### Measuring Metrics

Measuring and tracking can be particularly challenging in the metaverse as there are no clear metrics in place. One of the biggest challenges has become assessing return on investment, a key metric for any advertiser and marketer. Without knowing exactly what they’re getting out of their money, it’s challenging to justify budgets to advertising clients. As explained by Cathy Hackl, brands might struggle in the beginning to assess potential OKRs [objectives and key results] and the potential ROI, as even projections on numbers are constantly evolving. It’s only likely that in the metaverse, marketing metrics will go beyond just likes, subscribers and shares.





##  Tips to Get Started with Metaverse Advertising

So, what will advertising 3.0 look like? Hard to tell. We are yet to enter a full-fledged metaverse. But brands have started experimenting with some tools and strategies that will certainly payoff when it comes to advertising in the metaverse:

### Augmented reality marketing




Unlike virtual reality, which depends on VR headsets and more complex data, augmented reality is a tool much easier to use as consumers need only their smartphones to access AR-based experiences. Brands like [Zara](https://futurestoreseast.wbresearch.com/blog/zara-augmented-reality-app-virtual-model-strategy#:~:text=Fast%20fashion%20retailer%20Zara%20has,of%20augmented%20reality%20in%20retail.)) and [Chanel](https://www.popsugar.com/beauty/chanel-lipscanner-virtual-reality-app-48177165), for example, have experimented with AR technology to enrich their shopping offerings, while social networks like Instagram and Snapchat have a vast selection of AR filters. Augmented reality is a way for marketers to interact with customers they may not have had access to before, opening up new opportunities for personalization, leading to more successful campaigns in the long run.

### Virtual reality advertising



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Virtual reality is the latest technology to get the full attention of advertisers. It has the potential to be more immersive and interactive than any other form of traditional advertising. Virtual reality advertising can be used for many purposes, including product demonstrations, 360-degree videos and virtual tours. Recently, Meta [announced](https://finance.yahoo.com/news/vntana-brings-3d-advertising-facebook-133300812.html) that it would be integrating 3D ads to Facebook and Instagram advertising, saying the step will help consumers have a better understanding of the products they engage with online.

### Video marketing

Video marketing is already one of the cornerstones of today's marketing practices. In the metaverse, it will include videos linked to specific themes related to customers and appear as part of personalized presentations. As predicted by industry experts, metaverse video marketing will make use of technology like eye and motion capture, facial expression recognition and voice recognition, allowing advertisers to use it as a metric to better gauge the feedback of viewers regarding a product or piece of content being presented.

### Live streaming

As a shared space where users can easily hang out with others like friends and family, live streaming is another tool through which connection can be achieved. Live streaming brings in an element of real-time presence and connectivity, which advertisers can continue using to their advantage, as they already do in platforms like Meta, Instagram or Twitch.





## Bottom Line

The metaverse is yet to fully emerge but it is already presenting opportunities for brands to market their products and services more creatively. Not only can advertisers use innovative tools to reinvent their approach, virtual worlds also open the door to engagement with wider audiences, at a scale so large that is nearly impossible to currently replicate. Hopefully, our guide has helped you get a better grasp of what is advertising in the metaverse and some steps you can start taking now to kickstart your metaverse experience. 


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Metaverse advertising is a priority for companies wanting a virtual brand presence. Our guide takes you through everything needed to deliver a successful metaverse ad strategy.

Advertising In The Metaverse - A Guide To Get It Right

Advertising In The Metaverse

Whether you’re a newcomer or someone with a deeper understanding of non-fungible tokens, getting the most important updates on this growing blockchain market can sometimes be somewhat of a challenge.

To help you out, we put together a list with the top NFT news resources that you’ll give you a comprehensive view on these tokens, including news, insights and in-depth reports.

## Top NFT Sources For News and Insights

 

### [Opensea](https://opensea.io/blog)

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As the world’s largest web3 marketplace for NFTs and crypto collectibles, OpenSea boats an incredible reputation for up-to-date information on this blockchain segment.

Newcomers are sure to benefit from some essential readings such as this [beginner’s guide to creating and selling digital art NFTs](https://opensea.io/blog/guides/the-beginners-guide-to-creating-selling-digital-art-nfts/) and the complete [NFT dictionary](https://opensea.io/blog/guides/non-fungible-tokens/). But if you’re out for more technical information, OpenSea also delivers on that front.

Moreover, the platform is known for its detailed analysis of NFT [sales](https://opensea.io/blog/guest-post/2021-music-nft-sales-analysis/) and [trend reports](https://opensea.io/blog/spotlight/trending-nfts-sun-signals-doodles-and-more/).

### [Binance](https://www.binance.com/en/blog/search?q=nft)


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Binance is the world’s leading crypto exchange (by trading volume) and although it focuses primarily on cryptocurrencies, it boasts an incredible collection of NFT writings.

Interested readers are likely to find comprehensive guides on topics such as [NFT smart contracts](https://www.binance.com/en/blog/nft/all-you-need-to-know-about-nft-smart-contracts-568745413587703085), [Digital Identity NFTs](https://www.binance.com/en/blog/nft/how-can-blockchain-and-nfts-decentralize-your-digital-identity-on-web3-5982381359862285069), and the impact of NFTs in industries such as [sports](https://www.binance.com/en/blog/nft/how-are-nfts-impacting-the-sports-industry-7100965009297955558) and [digital art](https://www.binance.com/en/blog/nft/are-nfts-shaking-up-the-digital-art-world-3180490582252781963).

### [DappRadar](https://dappradar.com/blog/)


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Founded in 2018, DappRadar makes the exploring, tracking and management of decentralized applications (Dapps), convenient and intuitive for all users.

Hosting 12670 dapps from over 50 protocols, the platform also offers comprehensive information regarding non-fungible tokens, including NFT valuation and portfolio management.

As such, the Dapp Radar’s blog is a great place to get your daily dose of NFT news and insights, including in depth-guides to topics such as Airdrops, NFT Marketplaces and latest trends.

### [Tech Crunch](https://techcrunch.com/tag/nfts/)


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If you’re looking for the latest NFT news, TechCrunch is the place to get started. The American online newspaper focuses on high tech and startup companies, but has a dedicated section for non-fungible tokens, with news, updates, market overviews and tips for buyers and sellers. You might also want to take notice of the newsmaker's [market analysis](https://techcrunch.com/2022/09/02/disdain-for-nfts-in-video-games-is-part-of-a-slow-green-revolution/) pieces, for a closer look at some of the most interesting (and overlooked) elements of the NFT segment.

### [Non-Fungible Newsletter](https://nonfungible.com/)


NonFungible.png

For a reference in NFT market data and analysis look no further than Non-Fungible, one of the most trusted sources in the blockchain industry.

There are two ways in which you can stay up to date on all thing NFT: you can read the news section, with all there’s to know on NFTs and latest developments, or sign up to Non-Fungible.com’s [weekly newsletter](https://nonfungible.com/news/corporate/the-nonfungible-com-nft-newsletter) for a bird's eye view of the industry.

The platform is also renowned for its meticulous [NFT reports](https://nonfungible.com/news/analysis/yearly-nft-market-report-2021), so make sure to check them out.

### [Rarible](https://rarible.com/blog/) 


Rarible.png

Rarible is one of the most reputed creator-centric NFT marketplaces, operating under a community governance model. So it’s no wonder that its blog section offers a vibrant and comprehensive collection of topics centered on non-fungible tokens. Ranging from longer articles to shorter pieces, you won’t have trouble finding all you need to know about NFTs and read some interesting takes on issues such as popular NFT myths or the best anime NFT projects out there. No time to read a full article? No problem. [Rarible’s newsletter](https://rarible.substack.com/) has got you covered.

### [Cointelegraph](https://cointelegraph.com/tags/nft)



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If what you’re looking for is NFT news, prices changes, market moves and technology updates, then Cointelegraph is the website you’ll want to bookmark.

Cointelegraph is a leading independent digital media resource covering a wide range of news on blockchain technology, crypto assets, and emerging fintech trends.

NFTs are typically at the top of CT’s news flow so you won’t risk missing any major event and update.

### [NFT Evening](https://nftevening.com/)


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NFTevening is a leading NFT news site dedicated to, well, news but also wide-ranging interviews and insights into collectibles, crypto art, blockchain games and the metaverse.

With 1.2 million monthly views, the platform is dedicated to spreading awareness about NFTs in the hopes of increasing their widespread use.

Readers can choose from four categories - news, guides, features and the NFT calendar - to stay informed about the most important NFT happenings.

In addition, you might be interested in tuning in to NFTevening’s wildly popular [podcast](https://podcast.ausha.co/nftevening) for more exclusive content, including interviews from some of the biggest names in the NFT space as well as actionable and practical NFT tips and tricks.

### [NFTNOW](https://nftnow.com/)


NftNow.png

NftNow provides you with the knowledge you need to survive in the fast-paced world of NFTs. Pioneers are constantly changing the market via community, innovation, and the arts, so NftNow  aims to highlight and magnify their contributions. Its newsletters will make it easier for you to understand the market and take full advantage of it.

### [Hacker Noon](https://hackernoon.com/tagged/nft)

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Hacker Noon features an international community of 15,000 contributing writers publishing stories and expertise for 3,000,000 curious and insightful monthly readers.

Although dedicated to technologists, this platform can also make for an interesting read no matter your level of familiarity with NFTs.

In fact, you might enjoy the articles such as takedowns of more complex pieces by other outlets, including [deconstructing Bloomberg Businessweek’s latest issue](https://hackernoon.com/bloombergs-top-finance-writer-on-nfts-and-the-metaverse), entirely dedicated to crypto.


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Top Blogs and News Sites NFTs.png

Blockchain is a fast-moving market and more so when it comes to NFTs. If you want to stay on top of the latest and most important news, here's a list of the best NFTs blogs and news sites. 

Best NFT Blogs and News Sites to Stay Informed In 2022

Best NFT Blogs and News Sites to Stay Informed

SENSO is an ERC-20 token compatible with a long list of Ethereum-compatible wallets. Yet, most wallet providers require users to add SENSO as a custom token. Follow the steps below to ensure that your holdings are correctly displayed on your chosen service. Let’s get started!

Adding SENSO as a custom token to your wallet service is an important step if you are having troubles visualizing your holdings. In the example below, you can see a classic visualization of SENSO holdings prior installation. Regardless of having funds in your wallet, your SENSO balance might show a value equal or similar to  0.00001 SENSO or 0 USD.

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Is it your case? No worries. We’ve got you covered. Here’s what to do:

 

## Step 1: Log into your wallet provide

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Whether you’re using MetaMask, MyEtherWallet, Atomic or Trust, almost all wallet service providers offer the option to add custom tokens. If you’re having trouble finding information about this matter, we strongly recommend contacting your wallet support team to clarify the specific steps you need to follow in order to add SENSO as a custom token. 

Keep in mind that sending SENSO to incompatible services might result in permanent losses.

 

## Step 2: Search for SENSO

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As a general rule, you should search for SENSO tokens in your wallet. If the token isn’t included, try finding the option to add a custom token. Typically, you can either find this feature on settings or the token explorer. It’s important to note that not all providers offer this option.

 

## Step 3: Add SENSO as a Custom Token

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Once you’ve clicked on the option to add a custom token, you’ll be required to fill a few key details, including: token contract address, token name, token symbol, and decimals of precision.

Here are the details you should add:

- Token contract address: 0xC19B6A4Ac7C7Cc24459F08984Bbd09664af17bD1
- Token name: Sensorium
- Token symbol: SENSO
- Decimals of Precision: 0

 

## Step 4: Check Your Balance

Now check your balance and verify that your SENSO holdings are adequately displayed in token units as well as an approximate fiat conversion (example: USD).

 

## Still in doubt?

Reach out to our support team via the official [Telegram Group](https://t.me/sensotoken_chat). Subscribe to our [news channel](https://t.me/sensotoken_news) to stay tuned with all updates related to SENSO token.

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Learn how to add SENSO as a custom token in your cryptocurrency wallet. In this short guide, we guide you all the way for a smooth experience. Get started!

How To Add SENSO Token To Your Cryptocurrency Wallet

Matias Lapuschin

Mintable and mineable tokens are two types of digital assets that are used in the world of cryptocurrency. The major difference between both types of tokens is that producing minable tokens requires more time, effort, and resources compared to minted tokens.

## Difference Between Mintable Tokens and Minable Tokens

 

### Mintable Tokens


Mintable tokens are digital assets that can be created on a smart contract platform, such as Ethereum, without the need for any consensus-related activities. These tokens are created through the use of a minting function within the smart contract, which generates a new supply of tokens. Mintable tokens can then be distributed and traded in the market.

Token minting is the process of creating new tokens on a smart contract platform, such as Ethereum. These tokens, like ERC-20 and ERC-721, do not require the same resources or validation process as traditional mineable tokens like Bitcoin and Ethereum. 

Mintable tokens can have caps on their total supply, and the supply can be adjusted through the minting or burning of new tokens. It is a technique that is often used with algorithmic and crypto-backed stablecoins to manage their supply and value.


### Mineable tokens

Mineable tokens are digital assets that are generated through the mining process on a proof-of-work or proof-of-stake blockchain. On proof -of work-models, Miners have to solve challenging equations while Validators verify the validity of blocks by staking their own tokens. 

Miners or validators play a crucial role in securing the network and producing blocks, and as a reward for their efforts, they are issued new tokens that have been minted by the protocol. 

The issuance of mineable tokens follows certain consensus rules, and the supply of these tokens can be capped (hard cap or soft cap) or subject to a decrease over time through processes like halving. For instance, the Bitcoin network has a fixed supply of tokens and a block reward of 6.25 BTC per block, while the Litecoin has a block reward of roughly 12.5 LTC per block.

## What is a Minting Function

A minting function is a feature in some cryptocurrencies that allows users to create new tokens and add them to the blockchain. The process of creating new tokens is often referred to as "minting."

### Continuous Token Supply

In most cases, minting requires the user to have a certain amount of tokens already in their possession, as well as meet certain other conditions specified in smart contracts. For example, they may need to prove that they have completed a specific task or contributed to the network in some way.

The minting function is typically implemented as a smart contract, which is a self-executing contract with the terms of the agreement between buyer and seller being directly written into lines of code. The smart contract can automatically enforce the conditions of the minting process, ensuring that new tokens are only created in accordance with the specified rules.

Some examples of cryptocurrencies that have a minting function include Ethereum and Binance Coin. Minting can be used for a variety of purposes, such as incentivizing users to contribute to the network, or as a way to fund the development of a project.


## Mintable Tokens Supply Types:

 

### Fixed Token Supply

A mintable token with a fixed supply is one in which the total number of tokens that will ever be produced is set and cannot be increased. This means that once all the tokens have been mined or created, no more will be added to the supply. This type of token is often used as a way to increase the value of the tokens over time, as the fixed supply model can lead to demand exceeding the limited supply available. 

The fixed supply model can also be seen as a way to combat inflation, as there is no possibility of new tokens being created and diluting the value of existing ones. Examples of cryptocurrencies with a fixed supply include Bitcoin and Litecoin. In the case of Bitcoin, the total supply is capped at 21 million proof of work tokens, while Litecoin has a maximum supply of 84 million tokens.

### Continuous Token Supply

This is a type of mintable token where new tokens can be created and added to the supply on an ongoing basis. This means the total number of tokens in circulation is not fixed and has a continuous supply. A Continuous supply model is often used to fund project development or incentivize network contribution. 

However, they can also be prone to inflation, as the creation of new tokens can dilute the value of existing ones. Examples of cryptocurrencies with a continuous supply model include Ethereum and Binance Coin.

In the case of Ethereum, new tokens are created through the minting function, which is implemented as a smart contract. In the case of Binance Coin, new tokens are created through a process called "coin burning," in which a portion of the supply is permanently removed from circulation.

## Examples of Mintable Tokens

 

### Stablecoins

Stablecoins are a type of mintable token that is designed to maintain a stable value relative to a specific asset or currency. They are often pegged to the value of a stable asset, such as the US dollar, and are designed to maintain a 1:1 value ratio with the underlying asset. Stablecoins are often used as a way to provide a stable store of value within the volatile cryptocurrency market. They can also be used for cross-border payments, as they allow users to transfer value without being subject to the fluctuations of traditional cryptocurrencies. Examples of stablecoins include Tether, USDC, and Paxos Standard. These stablecoins are backed by real-world assets, such as cash like the US dollar, or gold, and are intended to provide a more stable alternative to traditional cryptocurrencies.

### NFTs

NFTs (Non-Fungible Tokens) are a type of mintable token that represents a unique digital asset. They are often used to represent things like art, music, videos, or other types of media. NFTs are stored on a blockchain and are unique because they cannot be replaced or exchanged for another asset of equal value. 

One of the key features of NFTs is that they can be bought, sold, and traded just like any other asset. They have gained popularity in recent years as a way for artists and creators to monetize their digital content and for collectors to own and trade unique digital assets. NFTs are minted using smart contracts, which define the terms and conditions of the asset and ensure that it is properly registered and tracked on the blockchain. Some popular examples of NFTs include Cryptokitties and BAYCs.

## The Bottom Line

In summary, minable tokens are those that are generated through a process called "mining," which involves using computer power to solve complex mathematical problems and add transactions to a blockchain's public ledger. On the other hand, mintable tokens are created and issued by a central authority through smart contracts, such as a company or organization, and do not require mining to enter circulation. There lies the difference between mintable and mineable tokens. Both minable and mintable tokens have their own unique characteristics and uses, and the decision to use one over the other will depend on the underlying business model, specific needs and goals of a project.

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Mintable and mineable tokens are two of the main assets in crypto. But there's quite the different between them. Read on to find out what sets them apart.

Mintable Tokens vs Minable Tokens: What's the Difference?

*Discover the evolution of SENSO token from being an in-game currency to a multi-purpose asset (membership card) that allows holders to access exclusive NFT drops, meme coins, and other valuable benefits within the Sensorium ecosystem, guided by the expertise of former OKX CEO Jay Hao.*

We are thrilled to announce the unveiling of our updated tokenomics and a new direction for SENSO token within Sensorium's ecosystem as we keep expanding our ambitions. 

We’ve come a long way since first introducing SENSO and our new strategy is a reflection of the direction we want to follow as well as a way of creating a closer engagement with our community.

Jay Hao, a leading cryptocurrency expert and member of Sensorium's Expert Advisory Board, has played a vital role in shaping our tokenomics to enhance value and drive growth across our Web3 platforms. 

Speaking on this contribution, Jay noted that “by broadening the use cases of the SENSO token, we are contributing to a new paradigm of reward and inclusivity for the SENSO community while also helping Sensorium unlock the true potential of Web3 and blockchain technology.”


## Our Evolving Vision for SENSO

We created SENSO back in 2018 with the purpose of making the token a key part of Sensorium Galaxy’s payments system. Since then, Sensorium has evolved to become a robust ecosystem of digital entertainment products. 

With the ongoing development of Sensorium Arc, our decentralized arm, we’ve committed to a more comprehensive Web3 strategy that is able to meet the challenges of ever-evolving platforms like ours.  

As a result, SENSO now plays a central role in fueling our ecosystem, empowering users, and offering them a wide range of meaningful experiences.

## Updated Tokenomics: Key Focus Areas

We are approaching SENSO’s new economics with core areas of improvement are the forefront: 

1. More Versatility: SENSO is no longer just an in-platform token; it offers expanded usability. Holders can access exclusive environments, participate in loyalty programs, and explore new ways to derive value from their tokens.
2. Loyalty Initiatives: We value and appreciate our SENSO holders. As a token holder, you will be rewarded with exclusive perks and loyalty programs as a token of our gratitude for your continued support.
3. Broadening Participation: Holding SENSO tokens grants you a voice in shaping Sensorium's ecosystem and actively participating as a builder within our community.
4. Releasing Exclusive Digital Assets: We are excited to release one-of-a-kind NFTs and other digital assets dedicated to our SENSO community, providing you with unique digital collectibles and experiences.
5. Promotional Offers: As we approach major releases in the coming months, SENSO token holders will enjoy special discounts and exclusive offers, empowering them to fully engage with the Sensorium ecosystem.







SENSO New Use Cases Infographic.png

## SENSO Use Cases Within Sensorium Galaxy

Using SENSO tokens inside the Sensorium Galaxy metaverse will yield a number of new opportunities and benefits that weren’t available until now.

- Membership Card: SENSO holders will gain access to different membership tiers, rewarding our most active users.
- Royal Lounge Access: Enjoy performances as part of Sensorium Galaxy's public shows with more comfort and style.
- Access dedicated lounges with Sensorium’s historical characters available across all public shows and users will be able to communicate and interact with these avatars without limitations. 
- Access to the Royal Cabin where holders can enjoy private and unique events amongst a close circle.
- Dialogue with Artists: Engage in direct conversations with avatar artists performing in the shows, fostering a closer connection.
- In-App Purchase Discounts: Enjoy exclusive discounts on digital goods and upgrades within Sensorium's centralized platform.
- Unique Badges: Show your commitment and participation in the Sensorium with customizable SENSO holder badges that your avatar can display. 
- Priority access to put on a public stage an avatar with dance movements created in the mobile application on a VR show.
- Priority participation in the in-game rating of the value of characters.

## SENSO Use Cases Within Sensorium Arc

With the development of our decentralized platform, Senso Arc, we’re putting SENSO at the center of all activities and transactions. 

- Collectible Drops: SENSO token holders will be awarded exclusive digital assets, including memecoins and a wide range of NFTs associated with our first concerts, digital and historical artists, and major Sensorium events.
- Payments: SENSO becomes the primary payment method and engine within Sensorium Arc, allowing seamless transactions and access to various features and services.
- NFT Minting: Use SENSO tokens to mint NFT avatars and plots of land within Sensorium Arc, unlocking new opportunities in the decentralized platform.
- DAO Participation (coming soon): Holding SENSO tokens will provide users with the unique opportunity to participate in crucial product-level and management decisions, empowering them to shape the future of our platform.
- Merchandising: SENSO token holders will have the opportunity to purchase unique Sensorium merchandise and collectibles, solidifying their support for Sensorium.

## SENSO's Future

With a new path for SENSO, we are confident that we will be unlocking even greater opportunities for the token and creating added value for our community. 

This is a vision shared by Jay Hao as he detailed his guidance and expertise in developing our new tokenomics.

“We’re unlocking incredible possibilities anchored on bringing new layers of value to Sensorium’s ecosystem. From accessing exclusive content and experiences to enjoying special privileges and acquiring unique digital assets, I have no doubt that the SENSO community will benefit greatly from the growth that the token is helping support”,  adds Jay.



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We are thrilled to announce our updated tokenomics as we embark on a new direction for SENSO and expand our ambitions for Sensorium's ecosystem. Read on for all the details. 

New SENSO Tokenomics: Enhanced Use Cases with Jay Hao's Expertise

*- The public-private partnership aims to extend the availability of the Vatican’s heritage – manuscripts, masterpieces, and academic initiatives – to people, who otherwise won’t be able to experience it.*

*- Sensorium will also become the first metaverse developer to participate in NGO’s NFT and Digital Assets sub-committees to support the creation of best practices for both Humanity 2.0 initiatives and industry ethical leadership.*

Sensorium, a leading metaverse developer, leveraging the latest AI, VR, and NFT solutions, has announced a strategic partnership with the [Humanity 2.0 Foundation](https://humanity2-0.org/). The parties will work on the development of the first-ever VR and NFT gallery hosting Vatican’s art, content, and academic initiatives. 

Humanity 2.0 is a non-profit organization tackling obstacles to humanity's socio-economic and cultural development through leadership, media, and technology. This global project is chaired by Father Philip Larrey, Dean of Philosophy at the Pope’s University (Pontifical Lateran University) in Vatican City.

Sensorium is a global technology company, developing metaverse with the focus on high-quality immersive experiences ranging from ultra-realistic virtual shows performed by chart-topping artists, including David Guetta, Armin van Buuren, Steve Aoki, to interactive games and meditation practices. This vast digital environment is built by veterans of the gaming and VR industries in collaboration with entertainment powerhouses such as Jay-Z’s Roc Nation and Yann Pissenem’s The Night League. 

The hope for the public-private partnership is to allow the development of NFT-gallery accessible in VR and desktop and featuring renowned masterpieces from the Vatican's collection.  

> Father Philip Larrey, Chairman of Humanity 2.0: “We look forward to working with Sensorium to explore ways to democratize art, making it more widely available to people around the world regardless of their socio-economic and geographical limitations. The partnership with Sensorium brings this goal a step further and equips us with the latest tech solutions.

The Vatican is among the most visited art museums in the world, attracting over 6 million attendees a year. Its collection consists of nearly 800 artworks by 250 international artists, including Michelangelo, Raphael, Marc Chagall, Salvador Dalí, Paul Gauguin, Wassily Kandinsky, Vincent van Gogh, and Pablo Picasso. Founded in the 16th century, the museum hosts invaluable pieces of art history, ranging from renaissance and classicism to post-impressionism and surrealism.

Sensorium Galaxy is now in beta and is set to launch later this year. To ensure that it is a truly open experience, the platform will be accessible through the most widely available interfaces. Users can tune in using VR headsets to get a sense of true immersion, use a PC to access an augmented reality experience, or download the mobile application to watch streams, build unique NPCs and communicate with them. 

**About Humanity 2.0**

Humanity 2.0 is a Non-Profit, NGO (Non-Government Organization) focused on identifying and removing impediments to human flourishing through the use of technology and human ingenuity. A vehicle for facilitating collaborative ventures between the traditionally siloed public, private and faith-based sectors. Its mission is to identify impediments to human flourishing and then work collaboratively across sectors to remove them by sourcing and scaling bold and innovative solutions. Developed in collaboration with the Dicastery of Promoting Integral Human Development at the Holy See and a consortium of leaders and luminaries, Humanity 2.0 seeks to unite humanity in the common cause of realizing a better world for our children.

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Sensorium signed a strategic partnership with the Humanity 2.0 Foundation to develop the first-ever VR and NFT gallery hosting Vatican’s art, content, and academic initiatives. Learn more.


Sensorium Signs Strategic Partnership with the Humanity 2.0 Foundation for Metaverse and Tech Initiatives

Today we’re excited to announce a significant milestone in our project with the unveiling of Sensorium Arc — an upcoming decentralized platform entirely dedicated to hosting both company-owned and third-party Web3 products and assets.

SENSO DAPP and UNDER will be the first two Sensorium products to be released under this new Web3 umbrella, which will provide added functionalities and monetization opportunities to the Sensorium Galaxy metaverse.

In line with the payments system already in place across the Sensorium ecosystem, Sensorium Arc will be powered by [SENSO](https://sensoriumxr.com/senso) - our native currency.

Significantly, this move allows us to unlock new tokenomics opportunities for SENSO and add enhanced use cases to Sensorium’s future NFT assets, including avatars and land parcels, and participation in loyalty initiatives. 

SENSO holders stand to enjoy extended benefits and we’ll be unveiling SENSO’s updated tokenomics very soon. 

“We believe that the next 12 to 18 months will be an incredible window of opportunity in shaping the evolution of Web3 and we fully intend to support that growth. As a leading Web3 developer, Sensorium is in a unique position to become a gateway for new users, developers and enthusiasts to interact with this new space”, explains Alex Firsov, Sensorium’s Chief Web3 Officer.

Apart from helping create a new utility for SENSO, Sensorium Arc is aimed at giving Web3 developers an opportunity to launch and test their assets in a ready-made environment that can rapidly source users to their experiences.

Lastly, we believe that the move will help support the overall functioning of Sensorium’s ecosystem, foster our community and encourage the integration of Web3 technology across the different corners of the tech industry.

“Sensorium hopes to be a positive contribution to the rising Web3 industry and we believe that Sensorium Arc can pave the way for a more decentralized and equitable digital future. As leaders in the Web3 space, we're excited to be at the forefront of this transformation,” adds Alex Firsov.


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Sensorium is unveiling Sensorium Arc, a decentralized platform entirely dedicated to hosting both company-owned and third-party Web3 products and assets.

Sensorium Arc: A New Frontier for Web3 and SENSO Token Expansion

So, it's fair to say things are running amok in the exploding world of all things crypto. Iconic internet memes selling for millions, teenage TikTokers rallying huge followings into making cryptocurrency investments, gangs of cryptobros terrorizing the financial markets and who could ever forget –  'The Dogefather' aka Elon Musk making a (somewhat) shameless [SNL plug](https://www.youtube.com/watch?v=x5RCfQyTDFI).

Fad for some, world revolution for others, and yet there’s no denying the hype is warranted… at least from a practical perspective. Reality as we know is becoming digitized and decentralized at a dizzying speed, which means that soon enough you might find yourself using cryptocurrency to buy your weekly groceries, pay for a concert ticket or even negotiate your next rent.

But with so much online chatter led by hordes of self-proclaimed ‘investing experts’ and crypto influencers dishing out questionable advice online, who exactly can we turn to in this Wild West of Crypto? 

Whether you’re just fan of the memes, an amateur investor trying to cash in, a compulsive FOMO sufferer or all of the above, here’s a starting guide to the bros and the pros you can really rely on for investment, trading and general counseling tips.

 
 

## Top Crypto Influencers 2022

 

### Elon Musk

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The ever unabashed defender of bitcoin and dogecoin, the [King of Crypto on Twitter](https://twitter.com/elonmusk) has amassed so much influence that a single, one-word tweet can make or break a currency, leading investors into some wild roller coasters as of late. Cleary, he’s the kind of crypto influencers to follow if you don’t want to miss out on all the action.

 

### Andreas Antonopoulos

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This tech entrepreneur and open blockchain expert has long been regarded in the crypto community as a trusted and unbiased educator, with an extensive list of best-selling publications (The Internet of Money, Mastering Bitcoin) under his belt. He’s also the co-host of the hugely popular Speaking of Bitcoin, where he delves deeper into the technical aspect of digital currencies, the future of decentralized finance, the rise of neobanking, NFTs and, of course, the good ol' BTC. Antonopolous earned his stripes as an early adopter of digital assets and the blockchain, making him one of the very few bona fide crypto experts in an industry increasingly saturated by wannabe gurus. Follow his [Twitter](https://twitter.com/aantonop?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) for all his latest tips and thoughts. 

 

### Adam Back

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As a pioneer of early digital asset research and adoption, [Adam Back](https://twitter.com/adam3us) is best known for being the inventor of the proof-of-work system Hashcash, now used for cryptocurrency and blockchain verification purposes, all way the back in 1997. He also contributed to some of the world’s most revolutionary crypto-financial infrastructures through Blockstream, a leading blockchain technology company of which he is the CEO and co-founder. The company places a heavy focus on developing distributed ledger technology (DLT) as well as other cryptocurrency ventures. Back has also gained his cloud as a top crypto expert by working as cryptography advisor specializing in security architecture, p2p systems, distributed file systems, protocol design and and cryptography protocols.

 

### Nick Szabo

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Before Bitcoin there was BitGold, one of the first-ever digital currencies, created by Nick Szabo in the early 2000s. In fact, such are the parallels between how both currencies came to life that many in the cryptocurrency industry believe Szabo to be none other than the illusive father of Bitcoin, Satoshi Nakamoto. Szabo has denied that claim to fame, but he can count developing the concept of smart contracts among many of the feats that have made him a legend in the crypto space. Szabo is well known for his political views on cryptocurrencies, often speaking on the issue of cryptocurrencies replacing fiat as a means for countries to bypass international sanctions.

Check him out on [Twitter](https://twitter.com/nickszabo4?lang=en) or follow his [blog](https://unenumerated.blogspot.com/).

 

### CryptoCred

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CryptoCred is an independent Twitter educator and technical trader who has succeeded at amassing a massive online following for himself online with daily market analysis and trading [tips](https://www.crypto-world.gr/trading/cryptocreds-70-trading-advices/). All his content is available for free and accessible across a number of platforms, including [Twitter](https://twitter.com/CryptoCred). 

 

### Notsofast

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Bringing with him a vast abundance of educational content and cryptocurrency market tidbits is Notsofast. He’s been around since the early beginnings of crypto and has become a prolific commenter on Bitcoin and Ethereum as well as Syscoin and niche crypto economies like Parkbyte. Notsofast is also an Altcoin miner . You can find his commentary across several YouTube channels and [Twitter](https://twitter.com/notsofast). 

 

### PlanB

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If you are looking for a blockchain and cryptocurrency influencer who really knows his stuff then [PlanB](https://twitter.com/100trillionusd) is definitely plan A. Commenting under an assumed identity, PlanB draws much of his experience from his two-decade-long experience as an institutional investment before migrating to the world of cryptocurrencies and becoming one of its most notorious investors and advocates. He’s also known for helping popularize Bitcoin’s Stock-to-Flow price predictive model, which has proven to be accurate time and time again. Based on that, PlanB has made some bold market predictions, most notably that BTC will hit $250,000 or higher in the near future.

 

### Josh Olszewicz

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If you’re all about technical analysis trading, then Josh Olswzewics (aka CarpeNoctom) is another gem you might consider following on social media. This self-taught trader first got into cryptocurrencies after stumbling upon it by chance on Reddit, bought his first digital currency in 2013 and then famously predicted that Bitcoin would hit 33K by July of 2018. So yes, he’s widely known as the 33k Guy and his followers love it. Josh posts relevant information pertaining to current happenings, news, trading tips, and memes on his [Twitter](https://twitter.com/carpenoctom?lang=en) account. 

 

### WhalePanda

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Another fellow Bitcoin Class of 2013, WhalePanda has a long track record of commenting and making accurate predictions about cryptocurrencies and the blockchain. He’s also an angel investor and many industry followers turn to his hugely popular [Twitter](https://twitter.com/WhalePanda) account for some sound advice.

 

### DonAlt

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If you’re looking for someone to help you with dipping your toes into digital asset investments and cryptocurrency trading, then DonAlt is another great educator. They are well known for having a strict no-promotion policy as well as dishing out no-nonsense advice across on social media. Together with CryptoCred, they’re also the host of [TechnicalRoundup](https://www.youtube.com/channel/UCYStZ8mMNGOVTj-Z4AbbSrQ) on Youtube.

 

### Loomdart

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Loomdart is a cryptocurrency analyst and veteran trader who has been actively dishing out well-researched, pertinent trading and investment tips and strategies on [Twitter](https://twitter.com/loomdart) since mid-2014.

 

### Starbust

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Also known as Inversebrah in the crypto community, [Starbust](https://twitter.com/cryptostardust) can only best perfectly described a crypto memes connoisseur. Much to the amusement of his thousands of followers, Starbust's online persona brings a satirical and comical twist to the often over-serious and overcomplicated debate on cryptocurrencies and his popularity is only rising, so you might want to follow him to a laugh or two.

 

### Lil Bubble

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Popularly known for producing parody versions of famous songs by the likes of Blink 182 and Avil Lavigne, Lil Bubble is undoubtedly the biggest satirist in the cryptocurrency space with hits like [All Time Lows](https://twitter.com/TheCryptoBubble/status/1145529022538928129) and [Liquidated](https://www.youtube.com/watch?v=QvZ7K_0_SiY) pushing him into an bigger online stardom. His productions can be found on [Instagram](https://www.instagram.com/thecryptobubble/) and [Twitter](https://twitter.com/TheCryptoBubble).

 

### Altcoin Sara

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Sara is a rare female face in the crypto space and one of the community’s biggest advocates through initiatives like the [Altcoin Buzz Ladies](https://www.youtube.com/c/AltcoinBuzzLadies) YouTube channel, where she discusses cryptocurrency news, provides market analysis and offers a platform for alternative perspectives in the world of blockchain. 

 

### Credible Crypto

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Your main stop for understanding crypto trades, trends, and the marketplace at large is none other than Credible Crypto. Through his relentless quips on Twitter, Credible Crypto shares market analysis and investing advice with a healthy dose of humor thrown into the mix. He also does a superb job at breaking down key concepts and delivering a simple and approachable strategy to crypto investments and business

 

### Changpeng Zhao

Are you looking to get ahead on the market? Find the list of top crypto influencers you should follow in 2022. From crypto traders to top-tier business moguls, this list will you put ahead of the game in no time. Read on!

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