This virtual session looked at the current trends in the extended reality (XR) space, covering the fast-growing augmented reality (AR) applications to more sophisticated developments in the virtual reality (VR) market. Speakers deeply involved in this sphere offered valuable insights on how these technologies might affect the future of music and entertainment.
Sensorium Corporation was invited to join this session organized by the British Phonographic Industry (BPI) in collaboration with leading music media Music Ally and its official partner Bowers & Wilkins.
This session counted on the participation of world-class speakers from Sony Music Entertainment UK, Universal Music Group, HTC, Abbey Road Studios, Facebook, Warner Music, and many other top companies in this ever-evolving space.
In her speech, Sasha outlined the importance of VR technologies in bringing artists closer to their audiences regardless of physical limitations. Also, she explained how Sensorium Galaxy helps artists deliver experiences never thought possible.
“With the opportunities of VR we set free from the limitations of the real world, which takes the creative process to a whole new level. [...] We create accurate virtual representations of artists, their AAA quality, photo-realistic avatars, combining state-of-the-art 3D-scanning with motion capture technology,” she said.
“We are super excited that some of the biggest DJs and electronic music artists have already joined us for collaborations, including David Guetta, Armin van Buuren, Carl Cox, Dimitri Vegas & Like Mike – more names are soon to be revealed. Each of these artists will create a series of exclusive performances in Sensorium Galaxy and PRISM World.”
Sasha used this session to introduce the concept of Virtual DJs — artists that are driven by AI technology and perform in a fully autonomous manner.
“Apart from real artists, we are also creating a range of virtual artists and DJs, who are AI-enabled and perform AI-generated music. They will react to the audience, its mood and vibe and this will provide endless variations to their show performances in Sensorium worlds.”
About BPI (British Phonographic Industry) – bpi.co.uk The BPI champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL. The BPI’s membership consists of well over 400 independent labels and the UK’s three ‘majors’, which together account for 85 per cent of legitimate domestic music consumption and 1 in 8 albums sold around the world.
The BPI promotes British music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation Hub, Insight Sessions, Wisdom Wednesday events, and reports. The BPI administers The BRIT Certified Awards, co-owns The Official Charts with ERA, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize.
About Music Ally - www.musically.com Music Ally has been covering the music industry’s fast-moving digital developments since 2002. Known as a digital thought leader in the global music business, our clients span the music and technology sectors, including all of the major labels and indies, music publishers and collecting societies, music platforms like Spotify and Deezer, and tech giants like Google, Facebook and Microsoft. We are the leading periodical on the new music business, enabling companies to understand the landscape and effectively operate through marketing, training, research and advisory services. As a leader in industry training Music Ally recently launched an online learning hub for the global music business at learn.musically.com. Music Ally also collaborates with global events and we produce our own conferences including NY:LON Connect with Music Biz and Sandbox Summit as well as networking events.
About Bowers & Wilkins - www.bowerswilkins.com Bowers & Wilkins, founded in the UK in 1966, has been at the forefront of high-performance audio for more than 50 years. Bowers & Wilkins designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and accolades from the world’s leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience.
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